Mobile Revolution is here, is your business ready?
We keep hearing about the mobile revolution, what exactly does that mean, and more importantly what does it mean to your business? The mobile revolution is simply that; a revolution in the way we are interacting, shopping, searching, living and growing. This is not something that may or may not happen, it is happening and it is happening fast! We are a fast moving, ever changing society and our mobile devices have helped us get there and continue to propel us into the future. With 56% of US Adults* owning a smart phone spending an average of 127 minutes* using social applications, searching and browsing websites, the question is why? Well, think about it, we cram so much into our days, work, kids, social life, being a weekend warrior, throwing “Pinterest Worthy” parties, church, work events; the list goes on and on. We are on the go constantly and we need the world to keep up with us!
How How Mobile Affected Certain Industries?
Just think about the revolution in the restaurant industry, people got tired of waiting in line to be seated, The time spent waiting was wasted and we didn’t want to waste time. Call ahead seating was invented; this allowed you to call ahead and put your name in line and then do something else and arrive just in time to be seated. Then they came out with text ahead seating where you can text and ask the wait and put your name in. The next revolution was online reservations, which allowed you to go online and make a reservation or put your name down for seating. Now, we are never at home just sitting in front of our computers, we are on the go so we needed to be able to do everything we can do from our desktop without being tied to a desk. Here is where they have dropped the ball. The way your website looks on a mobile device is not mobile friendly. Making a reservation on a mobile device is not easy. Restaurants are making it hard for me to do business with them.
Now Look at Your Business
Is your website and non-mobile compatible website making it hard to do business with you? Quit making me move my fingers on the screen like an ice skater doing the splits. Quit making me have to scroll all the way to the side just to get your address or phone number. Quit making me have to write your phone number down, then close my browser and then call you, a tap to call would be great! By having a mobile compatible website you are not just allowing your customers to do business with you the way they want, you are getting additional leads from very qualified buyers. Need some proof?
Check out these statistics:
- · 4 out of 5 consumers use smartphones to shop and make decisions based on the research.
- · 57% of consumers will not recommend a business with a poorly designed mobile site.
- · Similarly, 40% of consumers will go to a competitor’s site after a bad mobile experience.
- · Mobile search accounts for 46% of search, so people are searching for you. Can you be found?
You might be thinking, well I had my site build and it is mobile responsive so it changes to a smaller screen. Many WordPress sites offer this; here is why Google says that isn’t a good thing. It doesn’t always create a good end-user experience and we all know that if your bounce rate is high and if you don’t create a good end user experience that can affect your rankings with the search mogul. There are a few problems with a responsive site, the first being that sometime the call to action isn’t where you need it to be because of where the responsive site placed it. You should also consider how and what people look for on mobile vs. your desktop site. They want the information, but not your whole 107 page website! (By the way 107 pages is a lot and you probably have great content, keep it up) A mobile redirected website, not responsive design, offers more customization and will have its own search keywords and meta tags. Again, the search giant LOVES this.
The Take Away
You have the facts and the reasons why a mobile optimized site is a must for your business in the mobile revolution, now the question lies with you ~ will you do something to talk to your customers or let your competitor work some mobile magic and steal them away? For more information or a free consultation to see if your website is mobile compatible call us and join the revolution.