Mobile Search seems to be on everyone’s lips right now. We talk about it all the time in the office and we often get asked about it from clients on what they can do to have a successful mobile campaign. While doing research we stumbled across this awesome infographic from SlickText.com
A good mobile search strategy isn’t just an option for small business, it is a must. With 95% of mobile users using their phone for local search, the need for a hyper-local presence is greater than ever. In a recent class we discussed how a business can be successful with a mobile search campaign and take advantage of the millions of search queries done on a mobile device done every day.
- Establish a strong local presence! Claim your Google places, yelp and other review sites accounts. Don’t wait for someone else to tell the search engines about your business, You may not like what they have to say.
- Optimize your email campaigns for mobile content! Don’t forget about those outgoing links either. With 88% of consumers checking their email on a mobile device you want to make sure you can capture them when you have the chance.
- Make you social mobile! The number of people using their mobile device to access social media is just plain astonishing! 91% of consumers use their mobile device. Think about that when you are posting links to outgoing pages…. is it mobile compatible? We have gotten pretty picky about what we share due to a poor mobile experience for our fans and followers. Great for our audience, but not so great for the people who have great content, it just doesn’t ever get seen because of a poor mobile experience.
- Invest in Mobile Advertising! Understand that people will click on mobile ads, if it is relevant to what they are searching for or looking at on a website. Be cautious…. remember that where they go from your mobile ad should be mobile optimized. I recently saw an advertiser on our local news media mobile site, when I clicked on the ad, I went to a non-mobile webpage. Very, very, very frustrating… for me and the advertiser because they are wasting money.
- Mobile Content Strategy! Yes you need a content strategy, but you also need a mobile content strategy. How does your consumer utilize you or search for you on a mobile device? Is it different that on a desktop? Probably, so your content should match what they are searching for via a mobile device. For example a plumber doesn’t need every single tip, trick and information about why they are so great on their mobile device. Think about it, when I get a call while I am in an airport traveling that my pipes have busted, I am going to Google “Plumber in Grand Junction” I need a site that is fast and has the phone number very prominent. In the search description it should tell me that the plumber is open 24 hours a day and handles any size emergency.
In conclusion, check out this infographic and let us know your thoughts. If you need a mobile strategy and feel overwhelmed, call us, we can help! Fill out the Free Consultation form and we will get in touch with you within 24 hours.
