Can you use psychology in social media?  If so what can it do to benefit you or even worse, hurt you?  Psychology uncovers what inspires human behavior and how the knowledge of this can help lure clients and even retain them. It is only by understanding people and their behavior that businesses can provide them with solutions to their problems. Here are great ways of using psychology to enhance a firm’s content or marketing efforts on social media.

Reliability

People like to depend on reliable sources of information and so are brands. If they can trust your brand, they will always return for more of your products or services. This is the reason videos, blog posts, and eBooks, among other reference guides provide users with information about their expert authors so that their information can be trusted.

Reciprocation

Reciprocation can easily create mutual and trustworthy B2C relationships that can transform visitors into loyal clients. This is due to the fact that humans like to help out. When a person does something good to another, they can expect to receive the same. This also applies to businesses when they offer clients incentives that are genuine and real; they expect the customers to buy from them in return.

Social Evidence

People trust products being used by the persons they trust or know. When many people are using a product or service, people are likely to use or buy the same. Follow and like button on social media sites allow firms to take advantage of this effect of social flow-on that is very effective and powerful.

Visibility and Affability

Businesses that are highly likeable and visible do enjoy an increase in profits. Improved online presence makes a firm more visible to users and thus increasing their chance of purchasing from them. Improved visibility of brands makes clients remember the firms for longer periods, in addition to captivating and offering them information that is useful. With enhanced familiarity of clients to a business, the more they develop positive emotions towards it and thus affability. A positive attitude or emotions towards a business can convert leads into sales.

Demand and Supply

Demand of products or services increase when they are scarce. Naturally, people tend to scramble for things that are less in supply than the prevailing demand for them.

Essence of Priming

People like feeling happy, being part of a community and doing good things, hence they can easily relate to brands that make them feel that way. Therefore, firms should convey their brand image to clients in a positive limelight by using phrases, words, videos or even images that will do nothing, but induce feelings of confidence, empowerment and even security in the product or service being promoted.

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