Quit wasting your time with social media

By October 1, 2014Facebook, Social Media, Strategy

There, we said it!  Quit wasting your time with social media.  If you don’t have a strategy, a plan, and a focused result you are looking for then YES!  You are wasting your time.  You know you are “supposed to be there”, says who?  The person who doesn’t even do a good job at it themselves?  You are also supposed to be doing a lot of things.  For example, you know you are supposed to exercise and eat right, but do you?  Probably not because you don’t have a strategy or a focused result you are striving for.  Just because someone says you are supposed to be there doesn’t mean that you should.  Going to the gym and walking aimlessly on the treadmill is pointless if you are trying to build your arm strength.  Get it?  Same applies to social media marketing, don’t just “be on Facebook” because some expert told you that you should be.  You should be on Facebook or any social media platform for that matter because you want a specific result from your efforts.  Do you want to build relationships?  Do you want to grow your online presence?  Do you want a tribe or community of people who view YOU as a the expert?  Then great, you should be on social media platforms….. but that isn’t all.  You should actually BE THERE!!!  Not just with a profile and a cool pic, be there, and be active.

Just quit already.

Nothing is more annoying to myself and your viewers than when you post some really good stuff for a week and then boom, nothing….. hello?? Bueller….. Bueller…….Oh well I guess they are gone.  Then OH you’re back… umm ok where did you go?  That is extremely annoying and frustrating to the people who have chosen to connect with you.  So you post a few more things and connect with more people and then do it all over again.  Those efforts are futile and pointless, and you should quit wasting your time with social media  You do more harm than good when you are not present and active in your social network.  So quit wasting your time.  I do a lot of education and the #1 excuse I hear for not being active on social networks is….. drumroll….. I don’t know how it works” Let me clue you in really quick….. it works if you work it, that is how it works.  It works like real life, you connect with people, you provide value to their lives, and you build a relationship, shocking I know!   How well do you think that relationship would be if you made a new friend and all of a sudden you fell off the face of the earth?  Doesn’t come across as very reliable right?  You are there, then you aren’t, then you are, then you aren’t.  Not reliable at all.  Is that the message you want to send?  I don’t think so.  Any time you have spent on social media is completely wasted and gone when you quit with your efforts and forget your focused result you want.

In conclusion.

So there you have it, you have my permission to quit wasting your time with social media.  Now, if you want to rock it and get some outstanding results with your social media and you don’t have time or desire to learn to be consistent then outsource it. (I happen to know a great company wink, wink,)  If not, then no worries mate, move on to something else.  Whatever you decide to do just do it, don’t kinda sorta do it, just do it.  Are you In or Out?  Leave a comment below or share this on your favorite social media site and let’s start a conversation!

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