The top 10 reasons people don’t have a social media strategy is just the beginning when I sat down and looked at all the reasons I have heard over the last 5 years.  Education is key, but when I do education I still continue to hear the same excuses.  I figured that if the people who come to my classes feel this way, others probably do too!  So I have compiled a list of the Top 10 Reasons People Don’t Have A Social Media Strategy and we are going to break them down and provide solutions over the next few weeks.  But first, let’s look at the list compiled together and see what the common theme is.  There is usually one solution to a lot of questions, but the delima is if people will hear the solution and be willing to jump when the answer is presented to them.  I have to look at some of these and laugh a little on the inside, but never the less, here we go:

Top 10 Reasons

Top 10 Reasons People Don’t Have A Social Media Strategy

  1. I don’t know how it works
  2. I don’t have the time to learn how it works/or to actually do it once I know how it works
  3. I don’t know what the benefit to me or my business is
  4. There are too many platforms/it is confusing
  5. No one cares what I have to say
  6. It is just for kids, I want to reach MY customers
  7. It is always changing and it frustrates me
  8. I tried it once, nothing happened
  9. I don’t want to say something stupid/ I don’t want to look stupid
  10. I do have a strategy, my neighbors kid does my social media

What is the common theme?

Do you see a common theme?  I do, I see fear.  Let me ask you this Mr/Mrs. Business Owner, were you afraid when you started this business or you knew everything that was going to happen?  You knew that you wouldn’t have any competition, or training issues or changes in software, or changes in the economy, or your customer base would change, or you wouldn’t be confused or frustrated?  I bet you did, but you figured it out right.  Or did your neighbors kid figure it out for you?  On a side note ~ hiring the neighbors kid is NEVER a good idea unless that is what they do for a living.  Would you trust them with your books?  Then why would you trust them with your online reputation and communication with potential customers?  I digress…..  Fear is not a reason to not have a social media strategy.  Get with a pro, get some help and get out there!  If you don’t want to do it yourself, then outsource it.  For example, I don’t want to do my taxes or keep my books on a daily basis so I outsource it.  (and not to the neighbors kid)

Stick with us, I promise it is worth the wait.

If any of the reasons/excuses up there looked familiar to you then please come back and keep your eyes out for our new blog series where we will address each one and provide solutions with a video blog!  If you just can’t wait becuase you don’t want the fear to live in you anymore then click here and let’s start a conversation right away!

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