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matt

The impact of social media over several businesses

By Business, Facebook, Social Media, Strategy No Comments

The truth is that there are many marketing strategies, one being more successful than the other. This means that you have multiple ways to promote your business in order to succeed. As you can see, it is easy to promote your business, and yet you need to act carefully. If you want to have a truly successful business you should think about using social media as well as possible, finding a way that actually fits your overall marketing strategy. Nowadays there are many people who have used social media in order to promote their business, being able to succeed. Following their example you can easily find success, being able to raise above your competition.

Everyone knows that social media plays an important role in the evolution of any businesses, but the truth is that each individual is responsible for this evolution, and therefore social media has only a partial influence with this process. Therefore the impact of social media over a business depends in some way on the business owner’s activity, and not only in using social media in a random way. The truth is that there are many businesses that have used social media, failing at the end because they did not know how to use it properly. Therefore, if you are in the situation when you need social media marketing in order to save your business, you should really think about using it properly.

As you well know, social media websites play an essential role in the marketing strategies, having a great influence on the branding process. Therefore, it is no wonder that there is an increasing number of businesses that have decided to use social media for this purpose. For instance, there are many startups that are using social media, some of them without even knowing what to do. Therefore they create a Facebook account hoping that this will do the trick.

Since social media websites are very important in the development of a business, there has been conducted some research concerning this subject. It has been found that a great amount of the businesses that were using this marketing strategy have managed to develop in a considerable way, and therefore nowadays every business has a website where one can find several social media websites attached. In this way the customers are able to find all the information they need.

Now that you know the true importance of social media marketing and its influence over any business, it is time to start using it. This is not a difficult process and therefore you should get it right. However, if you feel that you need help you should hire someone professional who can handle the situation. No matter how you will use social media, the important thing is to keep using it for a long time, reaching your target audience. In this way you will be able to attract more customers, having the power to increase your overall profit.

The importance of social media marketing

By Facebook, Marketing, Social Media No Comments

Social media plays an important role in many fields, and marketing is one of them. As you well know marketing is essential in the life of any business, and therefore every business owner should be aware about its importance. Therefore, if you own a business you should know that marketing is the only field that with decide whether you will succeed or not. The truth is that there are many people who believe that if they have an innovative product they have already succeeded. However, the history is full with situations when a product that has been invented hundreds of years before has managed to become popular only after the right marketing strategy has come around.

Marketing is a field that adapts according to the personal needs of a company, but also to the times in which it has been used. Therefore, you should pay attention to any marketing strategy you are going to use. For instance, even if the television commercials are important, they are no longer effective in the case of new products. This means that you need to think about all the ways you can create an amazing marketing strategy that might actually help you.

Social marketing has developed right after the apparition of the social media websites such as Facebook, Twitter, Instagram or LinkedIn. Since all these websites are very popular all around the world, they have managed to become the perfect marketing tool, being able to prove that marketing is indeed an adaptive science. Even if social media marketing is only at the beginning, the truth is that it managed to become very important, especially when it is used in a proper manner.

The influence of social media upon the present society is very important, and therefore it should not be ignored. Right now there are many people who are using Facebook for instance in order to promote their products or services. If you look carefully you will see that all the main websites of a certain business have attached all the social media links that may entertain them in a great way. The main principle of social media marketing is to promote the products or the services in an entertaining and informative manner that will attract the attention of the target audience, which is spending its time visiting these social media websites. On the other hand, social media marketing also promotes the publication of valuable content that is able to engage the user in the best way possible.

As you can see, social media marketing is very important, and therefore it should be taken into account. Now that you have all this information concerning social media marketing you should know that this is the cheapest form of marketing, and at the same time it is also the most successful marketing strategy. Thus, you should definitely use it in order to attract a greater amount of possible customers. Social media marketing represents the future of the marketing strategies.

The Worst Marketing Advice Ever!

By Marketing No Comments

Bad advice is usually preceded by fateful or terrible happenings, whether in life or business. Instead of ignoring such advice, people and businesses spend so much time trying to counteract their effects. So, why follow a bad advice when you can ignore it? Here are some of the worst marketing advice ever.

Black Dog Education, Meg, “If you build it, they will come.”

Kate Donlon, “You have no competitors for your ‘unique’ product or service.”

Shareena Ali, “You do not have to ask people what they want.”

Amanda Brandon, “If we make a brochure, we’ll increase sales.”

Abnormal Marketing, “If you just advertise, you will get customers.”

Cathy McKay, “I’m too busy with project work, so there is no need to market.”

Doug Sherwood, “I can get you to page one on Google… that’s all you need.”

Ann Swanson, “Just have the intern do it.”

Marketing Sutra, “A/B testing can wait.”

Steve McNamara, “Join Share A Sale’… an affiliate program that costs a lot of money and delivers a lot of spam ‘coupon’ sites.”

Patrick Ifonge, “We are going to do the same things as our competitors, but we will do it better.”

Signs by Tomorrow, “Let us go through and delete all bad reviews on social sites for you…”

Nameer Khan, “Develop the business and if they are interested THEN we will send them the proposal.”

Adam Kleinberg, “ Had a client who hired us to do a logo, and then wanted us to put five icons into the logo.”

 

Do you have a piece of marketing advice you received that you look back and think what the heck?  If so, comment below with yours, we would love to hear!

Using Psychology In Social Media

By Social Media No Comments

Can you use psychology in social media?  If so what can it do to benefit you or even worse, hurt you?  Psychology uncovers what inspires human behavior and how the knowledge of this can help lure clients and even retain them. It is only by understanding people and their behavior that businesses can provide them with solutions to their problems. Here are great ways of using psychology to enhance a firm’s content or marketing efforts on social media.

Reliability

People like to depend on reliable sources of information and so are brands. If they can trust your brand, they will always return for more of your products or services. This is the reason videos, blog posts, and eBooks, among other reference guides provide users with information about their expert authors so that their information can be trusted.

Reciprocation

Reciprocation can easily create mutual and trustworthy B2C relationships that can transform visitors into loyal clients. This is due to the fact that humans like to help out. When a person does something good to another, they can expect to receive the same. This also applies to businesses when they offer clients incentives that are genuine and real; they expect the customers to buy from them in return.

Social Evidence

People trust products being used by the persons they trust or know. When many people are using a product or service, people are likely to use or buy the same. Follow and like button on social media sites allow firms to take advantage of this effect of social flow-on that is very effective and powerful.

Visibility and Affability

Businesses that are highly likeable and visible do enjoy an increase in profits. Improved online presence makes a firm more visible to users and thus increasing their chance of purchasing from them. Improved visibility of brands makes clients remember the firms for longer periods, in addition to captivating and offering them information that is useful. With enhanced familiarity of clients to a business, the more they develop positive emotions towards it and thus affability. A positive attitude or emotions towards a business can convert leads into sales.

Demand and Supply

Demand of products or services increase when they are scarce. Naturally, people tend to scramble for things that are less in supply than the prevailing demand for them.

Essence of Priming

People like feeling happy, being part of a community and doing good things, hence they can easily relate to brands that make them feel that way. Therefore, firms should convey their brand image to clients in a positive limelight by using phrases, words, videos or even images that will do nothing, but induce feelings of confidence, empowerment and even security in the product or service being promoted.

3 Ways to Completely Revamp Your Social Media

By Marketing, Social Media No Comments

Define the Role of Social Media in your Marketing Campaigns

It is essential to determine the role social media platforms will play in your campaigns before even signing up for an account with any social network. Social media can be used to enhance a firm’s digital image, attract and generate leads, build customer loyalty and engage them, or even position a brand as a leader that is very thoughtful through the creation of curated and compelling content.

They can also be used to build and develop relationships or connections by a firm’s salesperson, support and communicate the process of sales to the relevant parties, and even optimize the sales idea through the utilization of the resources, tools and consultants offered by the social media sites.

Determining the needs of clients, and finding out opportunities existing in the market can be found out through social media market research. Moreover, social sites are a perfect tool for businesses to learn and get to know their target market.

What are Your Social Media Objectives?

It is also essential to come up with an objective for your social media use or campaigns. For instance, the quality and quantity of shares, follows and referral links either on social media or a firm’s site can be used to attain its objective of building an awareness of being a thoughtful leader. Lead generation, building of client loyalty and increasing of revenue are some great examples of social media objectives a firm can adopt.

Social Media Channel to Adopt

There are several social media websites on the internet to choose from, ranging from LinkedIn, Twitter, Facebook and Pinterest to Google + and Instagram, among others. The social media site to be chosen depends on a firm’s specific audience or target market. For instance, LinkedIn is perfect for sales representatives working for a B2B firm trying to build new connections and relationships, Twitter for businesses looking for a large following, Pinterest for visual niches like wedding photographies and food, while Google + is perfect for user engagement, communication in real time (via the site’s robust toolkit) or even optimization of interactivity.

24 Hours to a Better Mobile Strategy

By Mobile Websites, Uncategorized, web design No Comments

Mobile technology has changed human behavior in a very short time like no other. A mobile strategy is imperative. Today, the mobile is the number one platform used by businesses to communicate with their customers; what makes this possible is the fact that more than 91% of mobile users keep their devices within reach all the time. The apps are also following close to mobile strategy and by 2020, cars, assisted living, medical or clinical remote monitoring, pay as you drive insurance as well as building and home security are expected to be connected.

Mobile strategies help businesses to inform, engage and even create new opportunities with their partners, clients and workers. According to a study carried out by mobile enterprises by the IBM Business Value Institute, more than 90% firms based globally are planning to either improve or sustain their mobile technology investments for at least the next one year. Apart from investing in mobile technologies, it takes work and effort to be a mobile leader.

According to the same study, firms with mobile strategies that are well defined are less than half of all existing firms globally. When planning to implement mobile strategies in your company, here are the 3 main areas in IT and business to give the first priority.

Data Insight Transformation

Volumes of data are generated by mobile phone users on a daily basis and thus producing business insights that are not just valuable, but also renewable. On the path to becoming mobile leaders, firms should develop interoperable systems, share information across devices and systems in addition to leveraging APIs for data sourced either via cloud services or externally.

Future mobile data accessibility, insights and analysis will enable businesses to interact better with clients and unlock new opportunities. Executive supply chain and inventory decision making processes in real time is eased and made less complex through interactive and transactional mobile data insights.

Mature mobile strategies feature data that are based on sensors and machines. When coupled with contextual data and preferences of users, businesses will be able to make great offers to retailers, clients and other service providers in real time. With these capabilities that are advanced, businesses gain the power to find employees that match the demands of their clients effectively and even track their shopping patterns. As a result, data and insights of mobile devices help businesses realize enhanced user experiences and retailers get to find new business models and streams of revenue.

The Art of Mobile Design

The art of mobile design entails an improved and customized user experience, not just tailoring of desktop apps for access through mobile gadgets. App developers create programs for accomplishing specific tasks, adapting them for interaction-based data presentation and defining or differentiating experiences of users through the integration of audio and touch into the apps. By comprehending the business processes to be interactive and engaging to users, the art of mobile design or development of apps should be based on user experience, functionality and design cognition, in addition to being iterative and very fast.

Security

The fact that mobile strategies have evolved to become interactive and transactional makes them very risky, especially if outside parties, like clients and partners, are involved. Therefore, there is a need to secure mobile devices, data, applications as well as the networks they are linked to. Enterprise and personal data should always be separated for the protection of information that is confidential and sensitive. Guidelines and policies should be put in place to help protect mobile devices and information stored or transmitted through them. Just like any other business asset, mobile devices should be managed well and workers offered mobile experiences tailored to meet their specific roles in the firm.

The Future

Becoming a mobile leader involves continual mobile strategy evolution to cater for new security threats, new designs as well as data. And, firms with the ability to utilize network, mobile and user generated data can effectively compete in the fast-paced tech-savvy global market.

3 Marketing Cliches that Drive Us Nuts

By Business, Business Services, Marketing, News, SEO, Social Media, Strategy, Successful Marketing No Comments

Cliches drive us crazy in general, but marketing cliches are even worse.  It takes so much creativity and a lot of communication for a marketing campaign to be successful. This is the reason marketing clichés drive us nuts. Although some might even say we have climaxed with marketing cliché, that alone drives us nuts. There are several marketing clichés that can distress any marketer and drive them crazy. However, here are the 3 worst marketing clichés to avoid at all costs.

‘Data is as Good [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][contentbox align=”left”]as[/contentbox] Oil’

People always try to sound genius when they are not by using words that are ‘big’ or ‘techie’ in nature. It is true that data is an integral part of any marketing campaign, but it useless if not refined. Just like oil, it is an important product that is useless in its crude form; it must be refined to be worth something.

‘The Customer is the Heart of the Business’

It is very common for business executives to refer to clients as the heart or center of their businesses. Yes, customers are critical to a business, because without them a brand’s products would be worthless. However, why go the extreme. Enthusiasts would for sure retweet posts like this on Twitter. Why not cater for your clients and move forward?

‘Brands Need to Have Authentic Conversations with their Clients’

What? Does it mean that the business was never authentic with their clients before? Brands should always be genuine with their customers from the word go. Why get this cliché somewhere along the way?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Facebook Ads – Worth it or Wasteful?

By Business Services, Facebook, Marketing, Social Media, Strategy No Comments

We are constantly asked if Facebook Ads are worth it or wasteful.  While this is focusing on Facebook Ads, you should really ask that question of any advertising you are doing,  is it worth it or wasteful?

Despite the fact that Facebook was not designed to provide businesses with a marketing platform, it has grown to be a social media advertising giant. In 2013, the firm made more than $5.6 billion from ads. Facebook allows businesses to purchase ads according to the marketing strategy or method they are implementing because the ad options are objective-oriented. This means that the strategy Facebook uses for advertisements is based on a firm’s marketing goals and objectives.
This ensures that the chosen ad option by a business will bring them a higher return on investments. Unlike in previous years, Facebook has improved its social context to ensure that every user can see the businesses their friends have liked. These strategies have been improved by Facebook trying to enhance the value of its ads so that businesses can attain great results.

Is this really Worth it or Wasteful?

Yes, it is sure worth it. According to a survey conducted by Hubspot in 2013, 74% of marketers integrate Facebook in their lead generation campaign initiatives, and 52% said they got a buyer through the social media platform. Datalogix (a firm that records the behaviors and habits of shoppers in more than 100 million households in the U.S) and Facebook partnered in 2012 to determine the Facebook ads’ effectiveness. The study showed that 60 distinct Facebook campaigns realized great results: 50% of the campaigns realized a ROI 5 times higher while 70% received 3 times ROI on their investments.
Hashtags, likes, the ‘boost post’ button and the ‘build audience’ button are some features of Facebook used for advertising. The ‘Ad Manager’ feature allows businesses to monitor or track their campaigns in addition to getting reports.

One quick way to make it wasteful is to not have a clear objective in mind or a clear understanding of your budget. If you have questions about your Facebook advertising or want to get started.  Contact us below and let’s get in touch!

Are Facebook Ads Worth it or wasteful

Winning with Mobile

By Uncategorized No Comments

Win-big-with-MobileWinning, we all love it, but winning with mobile is even better!  This is a strategy that is sure to please your customers, they want you on mobile, they want you to win.  C’mon, give the people what they want!

The use of mobile marketing is increasing rapidly all over the world. Every online business is using mobile marketing strategy to give its customers better services. But for the mobile strategy to be effective and efficient, there are certain things that a mobile website must have. These are:

Optimization tools: these will enable your mobile website users to optimize images and pages before downloading them so as to reduce their data usage.

Easy access: your business mobile website should enable users to access the contact information by a click of buttons. Your address should also be located in a place that is easy to access

Systematic content: every mobile user wants to access information from a mobile website as quick and easy as possible. Your business mobile website content should be well organized, precise and complete to make it easy for users to find it very quickly

Large buttons: remember that users will not be using mouse clicks but finger clicks to navigate through the mobile website. Therefore your buttons and links on your mobile website should be large enough to be clicked without having to zoom.

Provide links to full websites: all mobile users want to get complete information on their mobiles. Therefore you should add a link that will allow user to switch to your full website for comprehensive resources.

Thus as a mobile strategy, you need to consider the above mentioned items when developing or running your business mobile website for better results. If applied correctly, mobile marketing is a very essential business marketing tool. Take the advantage of the increasing number of mobile users to use your mobile website as a marketing strategy for your business.

To learn more or build your own mobile website, visit our sister company  Synergy Mobile Sites and build your mobile site in minutes!

3 Free Social Media Resources

By Uncategorized No Comments

free-social-mediaWe all love free, so here are 3 free social media resources you can all use.

Social media has become one of the most reliable marketing platforms for different types of business. As a result of this, several free social media resources have been developed to enable businesses promote their businesses to social media users and improve social engagements between companies and customers.

The following are 3 free social media resources that have remain outstanding in promoting different types of online business. Most importantly is that these resources are free:

  1. Piktochart: this is a social media resource that allows you to share different types of pictures on social media platforms. With Piktochart, you can customize and upload pictures by a click of buttons. It makes it easier for you to share high quality pictures of your business that will give a good impression of it
  2. Hootsuite free account: this is one of the social media resources specifically for scheduling. It helps you develop a plan for your business on when to engage with your social media users. As a matter of fact, being active on social media is very essential for the success of any business but planning time for it is also important. With hootsuite, you will be able to schedule when to meet your customers depending on their availability
  3. Google alerts: google has been merged into social media networks and its results are remarkable. The google alerts is a social media resource mainly for content. Through this resource, a business can send alerts automatically to its social media users on any new content available on its website. It is also beneficial for businesses because it helps them in monitoring the number of clicks, posts, shares, comments or likes they receive on the updated content

By using these 3 free social media resources, your business performance on social media will improve.