If you have questions about Marketing Automation contact Synergy Marketing and let us explain how it can help you today! 970-639-9225. Or Click here for our resources page and get free resources from Synergy Marketing.
Quit ignoring mobile marketing!! I literally want to scream this every day. No matter what business you are in, if you aren’t taking advantage of mobile marketing you are missing out! Let’s talk about mobile marketing and why you can’t ignore it anymore.
There is no doubt that the use of technology is increasing every day. This, among other reasons, is making it difficult for any business to ignore mobile marketing. Therefore for the purposes of improving the performance of your business, you need to consider developing a mobile website.
There are several reasons as to why mobile marketing can no longer be ignored. Some of these include:
More mobile users: the number of people using mobile devices to surf the internet is increasing rapidly. As a business marketing strategy, you should develop a mobile website so as to make it easier for your customers to access information on their mobiles.
Reduced surfing cost: surfing on a mobile website is cost effective when compared with accessing the internet on other devices. As a result of this, mobile strategy is important because more people are using mobiles to access websites of different businesses
Development of mobile apps: new mobile applications are being developed everyday which make navigating through mobile websites easier and interesting. This means that more people are expected to continue using mobiles to access the internet. The apps enable mobile website content to be optimized and make it easier for users to navigate through the sites and access the information they need
Therefore if you have a business or planning to start one, mobile strategy should be one of the most important considerations. Businesses are nowadays competing for customers and leads through the internet. For your business to be competitive enough, a good mobile website is necessary.
For your free mobile website builder to be a part of the mobile revolution call us now! Or click here and visit our mobile division and get your website mobile in less than 15 minutes.
There are so many problems with social media and we discuss how to fix the biggest problem with social media we see today.
Despite the many benefits of social media to business and individuals, studies have also shown that social media is making people crazy. The most recent study shows that social media increases your FOMO (fear of missing out). According to this study, 56% of social media users experience social media anxiety. These people normally get worried about missing posts on social media and this keeps them checking update son social media networks.
The following are the different types of FOMO on different social media sites:
Pinterest: this gives you the craving to try out new things especially at home. For example, you can learn how to make cookies, desserts, cupcakes, among others. In addition, you may find yourself being encourages to workout and remain physically fit
Instagram: you will feel the fear of missing perfect beaches, spectacular sunsets, memorable moments and activities that you are used to seeing in soap operas.
Twitter: this will make you feel like you are really uninformed on what is happening and trending on a global platform. It is all about the latest hashtags especially from adult people
Facebook: this can make you feel like a failure especially by seeing the success of other people. It can make you change your choices based on other people’s posts on FB
Linkedln: it can instill the fear of career failure from your resume. It is a more professional site where people post their resumes, apply for jobs but stalking is not fun here.
Spotify: this can make you find out how poor you are in selecting a playlist.
The best way to fix the above mentioned fears is by limiting the time you spend on social media. You can also decide to take some time off from social media if the FOMO is too much. Most importantly is to ensure that social media does not affect how you make personal choices for fear of other people’s comments.
We love social media, don’t get us wrong, but with everything it should be done in moderation. If you need social media help or are looking for a platform to curb your time, call us we have 12 steps you can follow….
So we have to know, what is holding you back from a video marketing strategy? Video marketing is one of the most effective marketing strategies that require proper planning and implementation. Before using video marketing to promote your business, there are several things that you need to do. Remember that you will be distributing the video even on social media platforms. Therefore the most important things about video marketing are to understand what you want to achieve and how you will achieve it. This means that you need to use sufficient time to plan before implementing.
The following are the most important questions that any business should ask itself before getting started with video marketing:
What do you want to achieve with your video? This is definitely the most important question because it will give you a general guidance on how to go about video marketing. Write down exactly the goal you want to achieve for your business from the video marketing strategy. These goals are what will guide you in creating a video that will help in achieving them
How will you create your video? You need to know if you will create the videos on your own or if you will hire professional services. This will depend on whether you have the necessary video recording equipment, expertise and crew. Quality of the videos created is very crucial
How will you measure results obtained? It is very important to measure results obtained from your videos because it is the only way you will know whether you are achieving your goals or not. For example, if your goal was to increase the number of followers on social media through video marketing then you need to monitor the number of new followers.
For a complete review and a strategy that will produce visits to your website, call us for a video review and brainstorm session. Fill out our FREE consultation and get answers!
Where will social media marketing be 1 year from now? We get asked this on a weekly basis and there is no quick answer. It is so fast-paced that the question should be where will social media be in 1 month. It is a technology-based tool that is continually changing every year. Today, almost every business is using social media for marketing its products and services. Therefore if you are a social media marketer it is very important to keep updated about the social media trends in the next one year. After doing some research on one of our favorite sites Mashable we came up with this ~ Some of the trends expected include:
Increased use of graphic software: More graphic software will be used to convert content from written into visual formats because social media users share, like, comment and click on posts in visual form more than those in written form
Reduced sales on social media: more companies will be using their social media networks to nurture relationships, share value and engage their customers in discussing issues affecting them rather than selling their products on social media. Therefore sales through social media are expected to reduce
More automation: with more online technologies being adopted, social media marketers are expected to automate most of the social media tactics and use more time to focus on content development and customer interaction
Great content: companies will focus more on the type and quality of content they post on their social media networks so as to maintain their existing customers and attract more others
More creativity: social media marketers will have to be creative so as to make their business outstanding on these networks
Interactive content: content is expected to become more engaging and interactive on social media and not static
Advanced tools are expected to be used to pay social media campaigns
Google+ is expected to amalgamate into social media networks
Linkedln will become the destination for publishing content
To keep up with the current trends and make sure your business is getting the most out of social media, contact us for a FREE review of your social strategy. Free no obligation, just get the scoop on how the world sees your social media.
Motherhood and Marketing, you might be thinking what on earth do these things have to do with each other? Quite a bit actually. Both are usually a hot mess in the beginning and then you figure it out and both are something you know you have to be good at or it can cause some pretty bad damage. Trust me, I would not call myself an expert at either, but one I have been doing for 18 years and the other I just started about a year ago, and I have seen some similarities that make me go hmmmmmm. I have just picked a couple to touch on, but I could really go on for ever with this.
Let’s start with the birth or the opening of your new business. You will get advice from every corner that you haven’t asked for on how to raise that baby and how to market your business. What do you do with all the advice? Throw it away! Not really, but most of it you will throw out. What people don’t realize is that every business is different and every baby is different. Not only do the people around you not realize it, maybe you don’t realize it yet either. You may be one of 5 cupcake shops in your town, but you are the only you and your passion is yours. Carter may be 1 of 100 babies in my immediate circle, but he is the only Carter. It took me a long time to realize that with my baby, but not so much my marketing. I have always know that each business is so different and unique and needs to be approached from a fresh perspective each time I don’t know why that was so hard for me to realize with my baby. But it was, and it cost me dearly. It cost me precious time. I spent weeks trying to make sure that he was “normal” according to all the solicited and unsolicited advice I was receiving and I missed out on hours of just holding my baby and enjoying him. If you are a new business owner, you will waste money and time trying to do all the advice that is given to you and miss out on the one thing that may work which sometimes is to just be who you are.
The other way that motherhood and marketing are similar is the only constant is change! Now that may totally contradict what you have always heard in marketing which is be consistent. That is still true, be consistent, but be flexible and fluid. The only constant with marketing is change, the way it reaches people, the medium that works for your business or the response it will all change, but the message should always be consistent. The same goes for babies and sleep~ boy did I learn that and I am still learning it. Just when you think you have something figured out and breath a sigh of relief, nope, they will throw you for a loop! Your mind is constantly running trying to figure out what changed to make it better or worse. You master a nap schedule and then they start teething, or get a cold, it is always something! I’m sure a lot of business owners feel that way about social media, they finally get the idea of a Facebook page and how to use it for business and then boom ~ Facebook will change the rules or algorithm or something ridiculous. Either way you are left scratching your head to figure out the next stage. It is exhausting and you want to give up, but you know you can’t. Remember the damage it can cause? Long term damage to your business and your baby if you just give up and don’t try to help the situation. In both situations, you have to just clear your head, listen and take action. With your kiddos nap schedule, get off the internet, put the book down and just listen to your baby. With your business, just take some time, listen to what the changes are, think about your customers and make a change.
With both situations I hope that you have at least one person that you can rely on as a sounding board that will just listen and offer advice when asked. I had one for my kiddo and I am that person for a lot of people for marketing. It feels good to have that person and be that person, but either way make sure you have a person. Motherhood and marketing are both fun, I mean really fun. I have never experienced joy like I have with this little tiny squishy creature and I have never experienced the stress either. Marketing brings people joy and elation when it works and stress when it doesn’t. They both have huge rewards and both are a long journey that you can’t just quit. I think I’ll stick with both!
Please comment below and let me know your thoughts on either motherhood or marketing or if you see another similarity. I think we are going to go for a walk and get inspired.
6 Questions to Ask a Videographer was a great article posted by the much respected Inman News recently. After reading it we felt pretty good about the service we were offering to realtors in our video department and we decided to have our resident video guru Joe Jones answer the questions that you are supposed to ask your videographer before doing a home tour. Below are his answers with a link to our YouTube channel to check out his work!
Six questions we asked our videographer
1. What do you mean by “video”?
Having a video tour of a house and property means just that; using actual video. Some consider video as having still photos put together with music and some animation of the photos. However, this isn’t true video! A real video tour means using actual video footage from a good quality video camera, not a smart phone. Using real HD quality video footage replicates what it would actually be like to walk through the house and view the house from a human perspective. Make sure your videographer and you have all this clear upfront before you begin.
2. What areas will you shoot?
A typical home video tour includes a home’s interior, exterior, other outside buildings, and whatever views might be available of the house, or from the house. You can choose which rooms to include or not. You should have the flexibility in choosing which parts of the house or property to include, or not include, without having to pay any additional costs. If aerial footage is an option it can provide a great perspective for some of the outside video.
3. Who will shoot my video?
Make sure your video will be shot by a professional. Someone that just acquired a decent camera and stabilizer may not provide the most dramatic footage that will capture the viewer’s attention. The video tour production should be “cinematic” enough, to the viewer, to retain their attention throughout the entire video. The video tour should be comprehensive enough to give the viewer the feeling that they are truly familiar with this home after watching the video.
Always ask for samples of the videographer’s work regarding home video tours. Ask how long they’ve been doing home video tours and how long they’ve been doing video production. Will they provide agent branding without extra charge? Will they upload your video to a Youtube site and not charge extra? Make sure they have a definitive price structure and give you this price upfront.
4. What’s your timeline?
Will your videographer be able to work with your timeline? Once a home is ready to show you want to have your video done quickly. Look for someone who can be available within a few days of when the home is ready. When the house is staged and ready you don’t want to have to wait too long to have the video footage shot. Companies that work a lot with real estate companies understand this and make every effort to accommodate. They should be able to provide a finished product within 72 hours of the actual filming.
5. What’s your cancellation policy?
Things happen that may cause the decision to cancel a shoot: bad weather, the homeowners not having the house ready, the owners changing their decision to sell, etc. A videographer should make every effort to work with you on your circumstances. Most videographers would want at least a 24 hour notification if a cancellation has to take place. Some may charge a rebooking fee if the videographer arrives to see the property isn’t ready yet.
6. What else do you do?
You may want to consider other types of videos than just video home tours. At some point you may want to produce videos for your website; a real estate team video, a bio, or even a commercial. If you find a professional videographer who can do these other things it will make your entire marketing process much simpler by using one entity for all your video projects. Also, there’s the process that develops from a client/videographer’s relationship that enables the videographer to understand what that particular agent expects.
Website trends are not really trends, but rather what you need to have to be successful in the fast moving world of digital marketing. There are so many factors that play into your website, but I have chosen 3 that will have a lot to do with your success in 2014. I am including a bit of design, functionality and of course search. While there are many more and we could go on and on, for the sake of time, let’s just stick with 3.
1. A design trend I see right now is large, beautiful, stunning imagery in web design. With sites like Instagram and Pinterest we have become a very image focused society. We love beautiful images. They transport us to another world and give us a feeling WOW. Having beautiful images on your home page is one thing, but make sure that carries out through your entire site. Hire a pro or be willing to pay the money for the rights to an image.
2. A functionality trend actually has to do with the design trend as well. Google Hummingbird is placing a lot of weight on the page speed of your website. As a certified Google Webmaster we check and optimize the page speed of all our websites. With the large, high quality images you are using on your website, those can often slow down the page speed making it slow and cumbersome for users, especially mobile users. Be sure to compress your images and take the time to check the page speed with a professional.
3. A trend for search that we are seeing is of course Google Hummingbird. The use of long-tail keywords is making content marketing so important for your success. Think of how your customer will find you or questions they ask when they call. Incorporate that into your content and blogs and see the traffic increase!
As with all trends, things change. We will keep up with the latest trends in web design and of course post them here. Sign up for email alerts or subscribe via RSS. If web design is making you stress and lose sleep, call us (but not in the middle of the night).
While there was a very clear winner and loser from the Super Bowl on the field, in the world of marketing it isn’t always that clear. We are here to break it down for you and explain who and why we think the winners and losers in the biggest show of advertising dollars there is. I am a little bummed that the Broncos didn’t perform better, but hey, you come to the big show you better be prepared. The advertisers put their best foot forward and there was a definite winner. Just like on the field.
First of all I want to point out that there are a ton of car and technology commercials in this game. Why? because that is who spends the most money on advertising and they see the value of the impression they can make. Almost every brand had a presence in the game, by sponsoring something or having a commercial, every brand was represented. The question is, if you are a Ford guy, did the Chevy commercial about World Cancer day really make you want to switch? Probably not, that isn’t the purpose of the campaign. The purpose was to create a positive brand interaction with them. Did you get a good feeling when you watched it? If you did, then it worked. Every brand discussed wants to create a feeling of either joy, laughter, sorrow, peace or something else. The purpose of advertising is to create emotion so think about each ad and the emotion it created as you recap the commercials.
The brands that didn’t stand out to me as far as car commercials was the Bruce Willis Honda “Hugs” campaign. That was just odd. What feeling are you trying to create Honda? You want me to stop and hug someone because you care about their safety? You hug them if you are so worried about their safety, or better yet, have your salespeople hug people after the sale because they are going to be safe, not because you just put another set of wheels on the road. Another total fail for me was the Kia commercial….. really? Morpheus singing opera? Yes that pretty much is an alternate universe that anyone would ever put Kia in the same brand as luxury….ever. The other ones that people either love or hate was the Butterfinger, not very family friendly and I’m pretty sure that kids eat Butterfingers, and the Coke “America is Beautiful” ad. Some people loved it and others hated it. There was a Twitter firestorm over it. Some people believed that our national anthem shouldn’t be sung in other languages, while others say America is a melting pot and it was very true to our current state of cultural acceptance. Whether it was a win or lose considering the social media storm it created remains to be seen.
The usual Budweiser, Bud Light and the unexpected Maserati and Audi ads really stood out to me personally. Budweiser had a touching and cute ad and of course a patriotic ad, both of which pulled at the heartstrings of Americans. The Maserati ad was bold and powerful although when talking to the masses, your car is not really what they would consider “affordable”. However, it did have me glued to the screen wondering what in the world is this, its so cool and mysterious. The Audi ad was just a hilarious reason why you don’t ever compromise, with dogs that is. The Doberhuahua ad was funny, although I’m not to sure on their wanting to use a compromise message in their advertising.
There was one brand that stood out to me as the best ad and believe it or not it didn’t include any puppies, soldiers or cars at all. Some of the Bronco fans probably missed it because they shut off the game in disgust, but if you missed it the best placement, message and purpose of an ad was the Esurance Save 30. Absolutely brilliant placement being the first commercial after the big game and saving MILLIONS. The message was clear, they saved money and you can save money with them, the call to action was clear and it was fun. Just tweet #esurancesave30 and you could win the 1.5 million they saved on their commercial. Twitter lit up after that commercial. They were trending on twitter and still are almost 12 hours after the game. They understand their audience and they understand how to reach them and interact with them. They didn’t ask people to buy anything, they asked them to tweet something, they asked millions of people to create a brand awareness that is user generated.
So these are our winners and losers from the #brandbowl2014 Comment below with your thoughts or who you think really stood out and who just wasted money. Keep your eyes peeled for our next blog about the pitiful “local” ads that ran here in the Grand Junction Colorado Market. It is sure to offend someone so it should be good.
If you are in sales then you have heard the term “Build Value” But what does that mean exactly? Not only that, but what is the OTHER side of building value? I think you need to start with what does the target person value? Do they value their time, money, reputation, their people or employees? What do they value? Why do they value it, and what will it do for their business if they fix the problem? I will give you an example of something we recently encountered. A potential client did a consultation with us and we discovered some interesting things about their business and the way it was running. This person started a great business to a very targeting audience and really had a great product at a great price. Through the consultation we also discovered that they wanted a better functioning and better looking website to reach people on a regional level and have sales really explode in the next quarter. Great! We had a comprehensive plan to redo the website to make it much easier for people to connect, learn and ultimately purchase product. We went over the pricing in a proposal and it was a solution to the problem of needing a better looking website.
A few days later we got an email that they are going to stay with their current service provider (GoDaddy & Website Tonight) and just hope that sales pick up. What??!! Hope? That is never a good strategy. At first we were a little blown away, how on earth could a GoDaddy Website tonight website be better than a fully custom website? Then we got to talking in the office, we didn’t build enough value in NOT doing business with us. We talked a lot about what it would be like to DO business with us, but we didn’t talk about the consequences of NOT doing business with us. We built value in our product, our service and the results, but we didn’t talk about what would happen to the clients business if they didn’t do this.
Now trust me I am not talking about fear-based selling, I personally despise that! Don’t tell me to do something because my competitor is or might, that never works. I am talking about specifically talking about her goals and how they will not be reached any other way than with a website overhaul. I don’t care if they didn’t go with us, but to stay with the poorly built, hard to navigate and very poorly done SEO website they have now is just senseless! After thinking about our conversation though, I am not surprised; we didn’t address the pain which I believe is the other side of value.
You see, we as humans always want to do 2 things, feel good and reduce pain. You feel good when you think you got a great value on a purchase, you feel pain when you miss out or something becomes difficult. That part of the conversation is very rarely talked about with sales people. Since we have changed our consultations to talk about what the client is missing or what pain they might feel by not fixing these certain things in their business, sales have increased. We have even had some people go with another service, but still fixing their business woes that we discussed so in the end, we did our job in the consultation. Of course we always want to build value in what we provide, but we also need to talk candidly about what will happen if their business heads down the same path it is on. After all, if what we offer was something that didn’t keep them up at night we would be doing a consultation. So sales people, do not sell based on fear, but rather address the other side of building value and address the pain in a very real way.