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Promote Your Business

How Important Is Local Search

How Important Is Local Search?

By Business, Business Services, Consultation, Promote Your Business, SEO, Strategy, Successful Marketing No Comments

How important is local search?  So important that without it you are pretty much guaranteed to go under.  Some of the most common questions we get regarding the how important is local search are:

Is having a Google Plus page enough?

Is having a YouTube channel enough?

I have a website, isn’t that enough?

Why does my competitor pull up when I Google My Business?

How Important Is Local Search

Being located in Grand Junction Colorado could be a good thing and a bad thing for us.  From a local search perspective we show up great, from a national perspective we show up great as well.  That is because we have spent a lot of time and energy focusing locally on the areas we wanted to expand in and nationally i different areas. The local search has played a huge role in our rise in local business, of course in the areas we want to grow locally.

How did we do it?

We have always paid attention to the search engines and how people search.  Updates from Google, Bing and Yahoo will follow the trends of how the general public searches and over the years more and more people are including specific locations.  However if your site isn’t keyworded, and constantly SEO with the locations then you are going to have a harder time showing up.

We were early adopters of Google Plus, Google My Business, and Google Maps. This has helped us in the local search more than anything.  Many businesses don’t understand the difference between the 3 and they don’t know if they are on all of them if any.  Simply put, you need to be there, if you aren’t get a professional to help you figure it out.

One simple way to discover if you are listed correctly is to go to www.gybo.com and see if you are there, and are you there correctly?  A really simple way to make sure that all your listings are correct is to use a service like Moz Local and get all your information correct in one spot and they take care of the rest.  The last tip to make sure you are showing up in local search is to make sure that you are listed on Yelp. Even if you aren’t a restaurant, you need to be on Yelp.  Why?  Because 90% of search results will return a local Yelp listing.  If you aren’t there, your competitor probably is.

Search Engine Marketing is Overwhelming

We know that all this terminology and other stuff is not really your cup of tea.  That is why we provide services to help you through this.  It isn’t hard, but it does take time.  Did you hear that?  You can do this yourself!  I know there are those that won’t, so we will.  If you are overwhelmed by your search engine marketing or lack thereof call us, let’s chat!

How to use social media in order to promote your business

By Business, Facebook, Marketing, Promote Your Business, Social Media No Comments

As you well know, social media plays an important role in the existence of any business, and therefore you should definitely use it in order to gain more customers. However, you should keep in mind that social media can be used in several ways, each business owner choosing the best strategy for his business. Taking this into account it is safe to say that even if social media has a great influence over your business, you should be very attentive to the way you are going to use it. If you find the best way of using social media marketing you will be able to develop a successful business. Even if it looks simple, this is actually a difficult task, and therefore you should be attentive to all of it.

If you are looking forward in using social media marketing in order to promote your business, you should take into account the following facts that might help you during the entire process.

  • Hire someone professional

One of the first things you should keep in mind is the fact that social media is not a hobby, at least not when the fate of your business is at stake. This means that you should not handle this alone, especially if you do not have enough free time. On the other hand, you should not hire someone who does not have experience in the marketing field. There are many students, and even children, who know how to use social media websites. However, they do not have the necessary marketing skills in order to help you in an effective manner. Therefore, even if you pay a higher amount of money, this will be an investment that will come back to you.

  • Have several marketing strategies

Everyone has to agree that social media plays an essential role in the life of any business, being one of the most successful marketing strategies. However, no matter how successful it may be, you should never depend solely on social media. You should keep in mind that this is a risky movement that may cost you a lot. Additionally, you should also know that the official website will always be more important than any social media website, and therefore you should not ignore it.

  • Invest money and time

Every business needs some investment, and therefore you should keep in mind that you will have to pay a price in order to have a great marketing strategy. Even if social media marketing is cheaper than the other forms, you still have to pay a certain amount of money in order to get it right. This means that this will not be for free. Even if there are many people who are using social media marketing without paying any money, their results are not very good.

Now that you have all this information concerning social media marketing you should be prepared to start on your own.