Category

Successful Marketing

How Important Is Local Search

How Important Is Local Search?

By Business, Business Services, Consultation, Promote Your Business, SEO, Strategy, Successful Marketing No Comments

How important is local search?  So important that without it you are pretty much guaranteed to go under.  Some of the most common questions we get regarding the how important is local search are:

Is having a Google Plus page enough?

Is having a YouTube channel enough?

I have a website, isn’t that enough?

Why does my competitor pull up when I Google My Business?

How Important Is Local Search

Being located in Grand Junction Colorado could be a good thing and a bad thing for us.  From a local search perspective we show up great, from a national perspective we show up great as well.  That is because we have spent a lot of time and energy focusing locally on the areas we wanted to expand in and nationally i different areas. The local search has played a huge role in our rise in local business, of course in the areas we want to grow locally.

How did we do it?

We have always paid attention to the search engines and how people search.  Updates from Google, Bing and Yahoo will follow the trends of how the general public searches and over the years more and more people are including specific locations.  However if your site isn’t keyworded, and constantly SEO with the locations then you are going to have a harder time showing up.

We were early adopters of Google Plus, Google My Business, and Google Maps. This has helped us in the local search more than anything.  Many businesses don’t understand the difference between the 3 and they don’t know if they are on all of them if any.  Simply put, you need to be there, if you aren’t get a professional to help you figure it out.

One simple way to discover if you are listed correctly is to go to www.gybo.com and see if you are there, and are you there correctly?  A really simple way to make sure that all your listings are correct is to use a service like Moz Local and get all your information correct in one spot and they take care of the rest.  The last tip to make sure you are showing up in local search is to make sure that you are listed on Yelp. Even if you aren’t a restaurant, you need to be on Yelp.  Why?  Because 90% of search results will return a local Yelp listing.  If you aren’t there, your competitor probably is.

Search Engine Marketing is Overwhelming

We know that all this terminology and other stuff is not really your cup of tea.  That is why we provide services to help you through this.  It isn’t hard, but it does take time.  Did you hear that?  You can do this yourself!  I know there are those that won’t, so we will.  If you are overwhelmed by your search engine marketing or lack thereof call us, let’s chat!

The effect social media has on our brain – INFOGRAPHIC

By Social Media, Strategy, Successful Marketing No Comments

What is the real effect social media has on our brain?  We hear people talking about it all the time, but what is the real effect?  I know that we have taken a social media detox for a few days and literally felt better physically and emotionally.  We realize this can be strange coming from a digital agency that promotes the use of social media, but after reading this infographic from tolltreeforwarding it got us thinking about doing a social media detox a little more often.

The most interesting statistic about social media and your brain.

The average user is on Facebook 81 hours a year!  That is huge! Click this image to tweet this!  Tweet: The average Facebook user is on Facebook 81 hours a year! #thatsalittlemuch

But even more importantly, the amount of Oxytocin that our brain produces is insane, making it harder to give up social media than it is to give up smoking!! Do you think we will start to see some Facebook Anonymous Groups soon?

This inforgraphic will blow your mind!

The effect social media has on our brain

Now What?

Now you should tweet, share and +1 this infographic so your friends can see it and help you with your problem!  Just kidding, but in all seriousness, take a break every once in a while, it will do your brain and relationships some good!  Questions or comments?  Sound off below!  We would love to hear them!

3 Marketing Cliches that Drive Us Nuts

By Business, Business Services, Marketing, News, SEO, Social Media, Strategy, Successful Marketing No Comments

Cliches drive us crazy in general, but marketing cliches are even worse.  It takes so much creativity and a lot of communication for a marketing campaign to be successful. This is the reason marketing clichés drive us nuts. Although some might even say we have climaxed with marketing cliché, that alone drives us nuts. There are several marketing clichés that can distress any marketer and drive them crazy. However, here are the 3 worst marketing clichés to avoid at all costs.

‘Data is as Good [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][contentbox align=”left”]as[/contentbox] Oil’

People always try to sound genius when they are not by using words that are ‘big’ or ‘techie’ in nature. It is true that data is an integral part of any marketing campaign, but it useless if not refined. Just like oil, it is an important product that is useless in its crude form; it must be refined to be worth something.

‘The Customer is the Heart of the Business’

It is very common for business executives to refer to clients as the heart or center of their businesses. Yes, customers are critical to a business, because without them a brand’s products would be worthless. However, why go the extreme. Enthusiasts would for sure retweet posts like this on Twitter. Why not cater for your clients and move forward?

‘Brands Need to Have Authentic Conversations with their Clients’

What? Does it mean that the business was never authentic with their clients before? Brands should always be genuine with their customers from the word go. Why get this cliché somewhere along the way?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]