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24 Hours to a Better Mobile Strategy

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Mobile technology has changed human behavior in a very short time like no other. A mobile strategy is imperative. Today, the mobile is the number one platform used by businesses to communicate with their customers; what makes this possible is the fact that more than 91% of mobile users keep their devices within reach all the time. The apps are also following close to mobile strategy and by 2020, cars, assisted living, medical or clinical remote monitoring, pay as you drive insurance as well as building and home security are expected to be connected.

Mobile strategies help businesses to inform, engage and even create new opportunities with their partners, clients and workers. According to a study carried out by mobile enterprises by the IBM Business Value Institute, more than 90% firms based globally are planning to either improve or sustain their mobile technology investments for at least the next one year. Apart from investing in mobile technologies, it takes work and effort to be a mobile leader.

According to the same study, firms with mobile strategies that are well defined are less than half of all existing firms globally. When planning to implement mobile strategies in your company, here are the 3 main areas in IT and business to give the first priority.

Data Insight Transformation

Volumes of data are generated by mobile phone users on a daily basis and thus producing business insights that are not just valuable, but also renewable. On the path to becoming mobile leaders, firms should develop interoperable systems, share information across devices and systems in addition to leveraging APIs for data sourced either via cloud services or externally.

Future mobile data accessibility, insights and analysis will enable businesses to interact better with clients and unlock new opportunities. Executive supply chain and inventory decision making processes in real time is eased and made less complex through interactive and transactional mobile data insights.

Mature mobile strategies feature data that are based on sensors and machines. When coupled with contextual data and preferences of users, businesses will be able to make great offers to retailers, clients and other service providers in real time. With these capabilities that are advanced, businesses gain the power to find employees that match the demands of their clients effectively and even track their shopping patterns. As a result, data and insights of mobile devices help businesses realize enhanced user experiences and retailers get to find new business models and streams of revenue.

The Art of Mobile Design

The art of mobile design entails an improved and customized user experience, not just tailoring of desktop apps for access through mobile gadgets. App developers create programs for accomplishing specific tasks, adapting them for interaction-based data presentation and defining or differentiating experiences of users through the integration of audio and touch into the apps. By comprehending the business processes to be interactive and engaging to users, the art of mobile design or development of apps should be based on user experience, functionality and design cognition, in addition to being iterative and very fast.

Security

The fact that mobile strategies have evolved to become interactive and transactional makes them very risky, especially if outside parties, like clients and partners, are involved. Therefore, there is a need to secure mobile devices, data, applications as well as the networks they are linked to. Enterprise and personal data should always be separated for the protection of information that is confidential and sensitive. Guidelines and policies should be put in place to help protect mobile devices and information stored or transmitted through them. Just like any other business asset, mobile devices should be managed well and workers offered mobile experiences tailored to meet their specific roles in the firm.

The Future

Becoming a mobile leader involves continual mobile strategy evolution to cater for new security threats, new designs as well as data. And, firms with the ability to utilize network, mobile and user generated data can effectively compete in the fast-paced tech-savvy global market.

Winning with Mobile

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Win-big-with-MobileWinning, we all love it, but winning with mobile is even better!  This is a strategy that is sure to please your customers, they want you on mobile, they want you to win.  C’mon, give the people what they want!

The use of mobile marketing is increasing rapidly all over the world. Every online business is using mobile marketing strategy to give its customers better services. But for the mobile strategy to be effective and efficient, there are certain things that a mobile website must have. These are:

Optimization tools: these will enable your mobile website users to optimize images and pages before downloading them so as to reduce their data usage.

Easy access: your business mobile website should enable users to access the contact information by a click of buttons. Your address should also be located in a place that is easy to access

Systematic content: every mobile user wants to access information from a mobile website as quick and easy as possible. Your business mobile website content should be well organized, precise and complete to make it easy for users to find it very quickly

Large buttons: remember that users will not be using mouse clicks but finger clicks to navigate through the mobile website. Therefore your buttons and links on your mobile website should be large enough to be clicked without having to zoom.

Provide links to full websites: all mobile users want to get complete information on their mobiles. Therefore you should add a link that will allow user to switch to your full website for comprehensive resources.

Thus as a mobile strategy, you need to consider the above mentioned items when developing or running your business mobile website for better results. If applied correctly, mobile marketing is a very essential business marketing tool. Take the advantage of the increasing number of mobile users to use your mobile website as a marketing strategy for your business.

To learn more or build your own mobile website, visit our sister company  Synergy Mobile Sites and build your mobile site in minutes!

3 Free Social Media Resources

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free-social-mediaWe all love free, so here are 3 free social media resources you can all use.

Social media has become one of the most reliable marketing platforms for different types of business. As a result of this, several free social media resources have been developed to enable businesses promote their businesses to social media users and improve social engagements between companies and customers.

The following are 3 free social media resources that have remain outstanding in promoting different types of online business. Most importantly is that these resources are free:

  1. Piktochart: this is a social media resource that allows you to share different types of pictures on social media platforms. With Piktochart, you can customize and upload pictures by a click of buttons. It makes it easier for you to share high quality pictures of your business that will give a good impression of it
  2. Hootsuite free account: this is one of the social media resources specifically for scheduling. It helps you develop a plan for your business on when to engage with your social media users. As a matter of fact, being active on social media is very essential for the success of any business but planning time for it is also important. With hootsuite, you will be able to schedule when to meet your customers depending on their availability
  3. Google alerts: google has been merged into social media networks and its results are remarkable. The google alerts is a social media resource mainly for content. Through this resource, a business can send alerts automatically to its social media users on any new content available on its website. It is also beneficial for businesses because it helps them in monitoring the number of clicks, posts, shares, comments or likes they receive on the updated content

By using these 3 free social media resources, your business performance on social media will improve.

Quit Ignoring Mobile Marketing

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Mobile-marketing-coloradoQuit ignoring mobile marketing!!  I literally want to scream this every day.  No matter what business you are in, if you aren’t taking advantage of mobile marketing you are missing out!  Let’s talk about mobile marketing and why you can’t ignore it anymore.

There is no doubt that the use of technology is increasing every day. This, among other reasons, is making it difficult for any business to ignore mobile marketing. Therefore for the purposes of improving the performance of your business, you need to consider developing a mobile website.

There are several reasons as to why mobile marketing can no longer be ignored. Some of these include:

  1. More mobile users: the number of people using mobile devices to surf the internet is increasing rapidly. As a business marketing strategy, you should develop a mobile website so as to make it easier for your customers to access information on their mobiles.
  2. Reduced surfing cost: surfing on a mobile website is cost effective when compared with accessing the internet on other devices. As a result of this, mobile strategy is important because more people are using mobiles to access websites of different businesses
  3. Development of mobile apps: new mobile applications are being developed everyday which make navigating through mobile websites easier and interesting. This means that more people are expected to continue using mobiles to access the internet. The apps enable mobile website content to be optimized and make it easier for users to navigate through the sites and access the information they need

Therefore if you have a business or planning to start one, mobile strategy should be one of the most important considerations. Businesses are nowadays competing for customers and leads through the internet. For your business to be competitive enough, a good mobile website is necessary.

 

For your free mobile website builder to be a part of the mobile revolution call us now!  Or click here and visit our mobile division and get your website mobile in less than 15 minutes.

How to fix the biggest problem with social media

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Social-media-In-Grand-Junction-ColoradoThere are so many problems with social media and we discuss how to fix the biggest problem with social media we see today.

Despite the many benefits of social media to business and individuals, studies have also shown that social media is making people crazy. The most recent study shows that social media increases your FOMO (fear of missing out). According to this study, 56% of social media users experience social media anxiety. These people normally get worried about missing posts on social media and this keeps them checking update son social media networks.

The following are the different types of FOMO on different social media sites:

  1. Pinterest: this gives you the craving to try out new things especially at home. For example, you can learn how to make cookies, desserts, cupcakes, among others. In addition, you may find yourself being encourages to workout and remain physically fit
  2. Instagram: you will feel the fear of missing perfect beaches, spectacular sunsets, memorable moments and activities that you are used to seeing in soap operas.
  3. Twitter: this will make you feel like you are really uninformed on what is happening and trending on a global platform. It is all about the latest hashtags especially from adult people
  4. Facebook: this can make you feel like a failure especially by seeing the success of other people. It can make you change your choices based on other people’s posts on FB
  5. Linkedln: it can instill the fear of career failure from your resume. It is a more professional site where people post their resumes, apply for jobs but stalking is not fun here.
  6. Spotify: this can make you find out how poor you are in selecting a playlist.

The best way to fix the above mentioned fears is by limiting the time you spend on social media. You can also decide to take some time off from social media if the FOMO is too much. Most importantly is to ensure that social media does not affect how you make personal choices for fear of other people’s comments.

We love social media, don’t get us wrong, but with everything it should be done in moderation.  If you need social media help or are looking for a platform to curb your time, call us we have 12 steps you can follow….

What is holding you back from a video marketing strategy?

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video-marketing-coloradoSo we have to know, what is holding you back from a video marketing strategy?  Video marketing is one of the most effective marketing strategies that require proper planning and implementation. Before using video marketing to promote your business, there are several things that you need to do. Remember that you will be distributing the video even on social media platforms. Therefore the most important things about video marketing are to understand what you want to achieve and how you will achieve it. This means that you need to use sufficient time to plan before implementing.

 

The following are the most important questions that any business should ask itself before getting started with video marketing:

  1. What do you want to achieve with your video? This is definitely the most important question because it will give you a general guidance on how to go about video marketing. Write down exactly the goal you want to achieve for your business from the video marketing strategy. These goals are what will guide you in creating a video that will help in achieving them
  2. How will you create your video? You need to know if you will create the videos on your own or if you will hire professional services. This will depend on whether you have the necessary video recording equipment, expertise and crew. Quality of the videos created is very crucial
  3. How will you measure results obtained? It is very important to measure results obtained from your videos because it is the only way you will know whether you are achieving your goals or not. For example, if your goal was to increase the number of followers on social media through video marketing then you need to monitor the number of new followers.

For a complete review and a strategy that will produce visits to your website, call us for a video review and brainstorm session. Fill out our FREE consultation and get answers!

 

 

Where Will Social Media Marketing Be 1 Year From Now?

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social-media-advertising-coloradoWhere will social media marketing be 1 year from now?  We get asked this on a weekly basis and there is no quick answer.  It is so fast-paced that the question should be where will social media be in 1 month.  It is a technology-based tool that is continually changing every year. Today, almost every business is using social media for marketing its products and services. Therefore if you are a social media marketer it is very important to keep updated about the social media trends in the next one year. After doing some research on one of our favorite sites Mashable we came up with this ~ Some of the trends expected include:

  1. Increased use of graphic software: More graphic software will be used to convert content from written into visual formats because social media users share, like, comment and click on posts in visual form more than those in written form
  2. Reduced sales on social media: more companies will be using their social media networks to nurture relationships, share value and engage their customers in discussing issues affecting them rather than selling their products on social media. Therefore sales through social media are expected to reduce
  3. More automation: with more online technologies being adopted, social media marketers are expected to automate most of the social media tactics and use more time to focus on content development and customer interaction
  4. Great content: companies will focus more on the type and quality of content they post on their social media networks so as to maintain their existing customers and attract more others
  5. More creativity: social media marketers will have to be creative so as to make their business outstanding on these networks
  6. Interactive content: content is expected to become more engaging and interactive on social media and not static
  7. Advanced tools are expected to be used to pay social media campaigns
  8. Google+ is expected to amalgamate into social media networks
  9. Linkedln will become the destination for publishing content

 

To keep up with the current trends and make sure your business is getting the most out of social media, contact us for a FREE review of your social strategy.  Free no obligation, just get the scoop on how the world sees your social media.

6 Questions We Asked Our Videographer

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Video production work6 Questions to Ask a Videographer was a great article posted by the much respected Inman News recently.  After reading it we felt pretty good about the service we were offering to realtors in our video department and we decided to have our resident video guru Joe Jones answer the questions that you are supposed to ask your videographer before doing a home tour.  Below are his answers with a link to our YouTube channel to check out his work!

 

 

Six questions we asked our videographer

1. What do you mean by “video”?

Having a video tour of a house and property means just that; using actual video.  Some consider video as having still photos put together with music and some animation of the photos.  However, this isn’t true video!  A real video tour means using actual video footage from a good quality video camera, not a smart phone.  Using real HD quality video footage replicates what it would actually be like to walk through the house and view the house from a human perspective.  Make sure your videographer and you have all this clear upfront before you begin.

2. What areas will you shoot?

A typical home video tour includes a home’s interior, exterior, other outside buildings, and whatever views might be available of the house, or from the house.  You can choose which rooms to include or not.  You should have the flexibility in choosing which parts of the house or property to include, or not include, without having to pay any additional costs.  If aerial footage is an option it can provide a great perspective for some of the outside video.

3. Who will shoot my video?

Make sure your video will be shot by a professional.  Someone that just acquired a decent camera and stabilizer may not provide the most dramatic footage that will capture the viewer’s attention.  The video tour production should be “cinematic” enough, to the viewer, to retain their attention throughout the entire video.  The video tour should be comprehensive enough to give the viewer the feeling that they are truly familiar with this home after watching the video.

Always ask for samples of the videographer’s work regarding home video tours.  Ask how long they’ve been doing home video tours and how long they’ve been doing video production.  Will they provide agent branding without extra charge?  Will they upload your video to a Youtube site and not charge extra?  Make sure they have a definitive price structure and give you this price upfront.

4. What’s your timeline?

Will your videographer be able to work with your timeline?  Once a home is ready to show you want to have your video done quickly.  Look for someone who can be available within a few days of when the home is ready.  When the house is staged and ready you don’t want to have to wait too long to have the video footage shot.  Companies that work a lot with real estate companies understand this and make every effort to accommodate. They should be able to provide a finished product within 72 hours of the actual filming.

5. What’s your cancellation policy?

Things happen that may cause the decision to cancel a shoot: bad weather, the homeowners not having the house ready, the owners changing their decision to sell, etc.  A videographer should make every effort to work with you on your circumstances.  Most videographers would want at least a 24 hour notification if a cancellation has to take place.  Some may charge a rebooking fee if the videographer arrives to see the property isn’t ready yet.

6. What else do you do?

You may want to consider other types of videos than just video home tours.  At some point you may want to produce videos for your website; a real estate team video, a bio, or even a commercial.  If you find a professional videographer who can do these other things it will make your entire marketing process much simpler by using one entity for all your video projects.  Also, there’s the process that develops from a client/videographer’s relationship that enables the videographer to understand what that particular agent expects.

 

Check out Joe’s work here

3 Website Trends for 2014

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Web design trendsWebsite trends are not really trends, but rather what you need to have to be successful in the fast moving world of digital marketing.  There are so many factors that play into your website, but I have chosen 3 that will have a lot to do with your success in 2014.  I am including a bit of design, functionality and of course search.  While there are many more and we could go on and on, for the sake of time, let’s just stick with 3.

 

 

1.  A design trend I see right now is large, beautiful, stunning imagery in web design.  With sites like Instagram and Pinterest we have become a very image focused society.  We love beautiful images.  They transport us to another world and give us a feeling WOW.  Having beautiful images on your home page is one thing, but make sure that carries out through your entire site.  Hire a pro or be willing to pay the money for the rights to an image.

2. A functionality trend actually has to do with the design trend as well.  Google Hummingbird is placing a lot of weight on the page speed of your website.  As a certified Google Webmaster we check and optimize the page speed of all our websites.  With the large, high quality images you are using on your website, those can often slow down the page speed making it slow and cumbersome for users, especially mobile users.  Be sure to compress your images and take the time to check the page speed with a professional.

3. A trend for search that we are seeing is of course Google Hummingbird.  The use of long-tail keywords is making content marketing so important for your success.  Think of how your customer will find you or questions they ask when they call.  Incorporate that into your content and blogs and see the traffic increase!

As with all trends, things change.  We will keep up with the latest trends in web design and of course post them here.  Sign up for email alerts or subscribe via RSS.  If web design is making you stress and lose sleep, call us (but not in the middle of the night).

The Winners and Losers From The Super Bowl

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Winner-Super Bowl AdWhile there was a very clear winner and loser from the Super Bowl on the field, in the world of marketing it isn’t always that clear.  We are here to break it down for you and explain who and why we think the winners and losers in the biggest show of advertising dollars there is.  I am a little bummed that the Broncos didn’t perform better, but hey, you come to the big show you better be prepared.  The advertisers put their best foot forward and there was a definite winner.  Just like on the field.

First of all I want to point out that there are a ton of car and technology commercials in this game.  Why?  because that is who spends the most money on advertising and they see the value of the impression they can make.  Almost every brand had a presence in the game, by sponsoring something or having a commercial, every brand was represented.  The question is, if you are a Ford guy, did the Chevy commercial about World Cancer day really make you want to switch?  Probably not, that isn’t the purpose of the campaign.  The purpose was to create a positive brand interaction with them.  Did you get a good feeling when you watched it?  If you did, then it worked.  Every brand discussed wants to create a feeling of either joy, laughter, sorrow, peace or something else.  The purpose of advertising is to create emotion so think about each ad and the emotion it created as you recap the commercials.

The brands that didn’t stand out to me as far as car commercials was the Bruce Willis Honda “Hugs” campaign.  That was just odd.  What feeling are you trying to create Honda?  You want me to stop and hug someone because you care about their safety?  You hug them if you are so worried about their safety, or better yet, have your salespeople hug people after the sale because they are going to be safe, not because you just put another set of wheels on the road.  Another total fail for me was the Kia commercial….. really?  Morpheus singing opera?  Yes that pretty much is an alternate universe that anyone would ever put Kia in the same brand as luxury….ever.  The other ones that people either love or hate was the Butterfinger, not very family friendly and I’m pretty sure that kids eat Butterfingers, and the Coke “America is Beautiful” ad.  Some people loved it and others hated it.  There was a Twitter firestorm over it.  Some people believed that our national anthem shouldn’t be sung in other languages, while others say America is a melting pot and it was very true to our current state of cultural acceptance.  Whether it was a win or lose considering the social media storm it created remains to be seen.

The usual Budweiser, Bud Light and the unexpected Maserati and Audi ads really stood out to me personally.  Budweiser had a touching and cute ad and of course a patriotic ad, both of which pulled at the heartstrings of Americans.  The Maserati ad was bold and powerful although when talking to the masses, your car is not really what they would consider “affordable”.  However, it did have me glued to the screen wondering what in the world is this, its so cool and mysterious.  The Audi ad was just a hilarious reason why you don’t ever compromise, with dogs that is.  The Doberhuahua ad was funny, although I’m not to sure on their wanting to use a compromise message in their advertising.

There was one brand that stood out to me as the best ad and believe it or not it didn’t include any puppies, soldiers or cars at all.  Some of the Bronco fans probably missed it because they shut off the game in disgust, but if you missed it the best placement, message and purpose of an ad was the Esurance Save 30.  Absolutely brilliant placement being the first commercial after the big game and saving MILLIONS.  The message was clear, they saved money and you can save money with them, the call to action was clear and it was fun.  Just tweet #esurancesave30 and you could win the 1.5 million they saved on their commercial.  Twitter lit up after that commercial.  They were trending on twitter and still are almost 12 hours after the game.  They understand their audience and they understand how to reach them and interact with them.  They didn’t ask people to buy anything, they asked them to tweet something, they asked millions of people to create a brand awareness that is user generated.

So these are our winners and losers from the #brandbowl2014  Comment below with your thoughts or who you think really stood out and who just wasted money.   Keep your eyes peeled for our next blog about the pitiful “local” ads that ran here in the Grand Junction Colorado Market.  It is sure to offend someone so it should be good.