With the announcement of Facebook embedded posts last week, it has many people in the marketing community wondering and drumming up ways to make this beneficial for their clients. This new feature will allow you to embed public Facebook posts onto your website or blog. Even better users will be able to interact with the embedded post right there on your website or blog. That means likes, comments, or share without ever leaving your site. While it is not live yet to everyone here are a few things you can do to prep and use this feature as soon as it is!
Here it is, get your pen and paper ready! 1. Conversations between you (as a business) and your customers embedded in your blog. Why is this important? When you solve someone else’s problem chances are it is other people’s problem as well. Share the knowledge and show people that you are real and you address your customers in a public forum.
2. Run a contest and announce the winner via an embedded post on your website. This way you can get a contest entry and exposure on the social platform without the customer having to leave your website where they can gain more info about you, your service or possibly even buy something ~ GASP! Get the exposure without losing the sale!
3. Announce something new! Announce it on Facebook and embed the post on your blog or website, this is sort of like a press release with a little bit of fun! Do you have a new product or service? Post it and embed it on your website while featuring more information about how to buy it on your website, this will go back to getting the social exposure all while getting the opportunity for a sale.
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Remember that while this is not live to everyone right now, just the cool kids like Hubspot, CNN and Mashable, when it is available you have some great ways to make this new feature work for you. Word on the street is that you can embed photos, and even videos the possibilities for marketing are endless! With the popularity of video and imagery in marketing today, the images you post could be very powerful when it comes to embedding them in your website or blog.
Do you need ideas on how to utilize the ever-changing world of social media for your business or brand? Contact us for a free review of your social media performance and get actionable steps, not
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