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Facebook Embedded Posts 3 Things You Need to Know Now!

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With the announcement of Facebook embedded posts last week, it has many people in the marketing community wondering and drumming up ways to make this beneficial for their clients. This new feature will allow you to embed public Facebook posts onto your website or blog. Even better users will be able to interact with the embedded post right there on your website or blog. That means likes, comments, or share without ever leaving your site. While it is not live yet to everyone here are a few things you can do to prep and use this feature as soon as it is!
Here it is, get your pen and paper ready! 1. Conversations between you (as a business) and your customers embedded in your blog. Why is this important? When you solve someone else’s problem chances are it is other people’s problem as well. Share the knowledge and show people that you are real and you address your customers in a public forum.

2. Run a contest and announce the winner via an embedded post on your website. This way you can get a contest entry and exposure on the social platform without the customer having to leave your website where they can gain more info about you, your service or possibly even buy something ~ GASP! Get the exposure without losing the sale!

3. Announce something new! Announce it on Facebook and embed the post on your blog or website, this is sort of like a press release with a little bit of fun! Do you have a new product or service? Post it and embed it on your website while featuring more information about how to buy it on your website, this will go back to getting the social exposure all while getting the opportunity for a sale.

Do you need more ideas or just want some help when this does roll out? Subscribe here to our newsletter and you could win a free business review!
Remember that while this is not live to everyone right now, just the cool kids like Hubspot, CNN and Mashable, when it is available you have some great ways to make this new feature work for you. Word on the street is that you can embed photos, and even videos the possibilities for marketing are endless! With the popularity of video and imagery in marketing today, the images you post could be very powerful when it comes to embedding them in your website or blog.
Do you need ideas on how to utilize the ever-changing world of social media for your business or brand? Contact us for a free review of your social media performance and get actionable steps, not
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SEO strategy, 3 Things you must have

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1. Content!  This seems like a no-brainer, but your content must be fresh and updated.  If your business is still the same from 1 year ago, then check your content, it is the same?  If yes, then change it, now!  Remember finding and writing great content is as easy as surfing the web and looking at your competitors, find something they do that you do better and write about it!   Boom, content, done.

2.Links!  Incoming, outgoing, no matter what it must be credible.  If you are going to link to another site, be sure the link is what your consumer thinks it is.  While you are writing all this great content you can link out to your resources where you get your inspiration for new products, menu items, ideas, etc.

3.Social!  You have to be social, no one can figure out Google’s algorithm exactly, but we do know one thing, it includes social.  What and who you are connecting with on a social level will have a lot to do with how the search engines view you.  Search engines don’t want to lose searches and if they don’t provide the right information to the person searching they will lose those eyeballs.

SEO Strategy doesn’t have to be hard, companies who want you to pay them money to do it make it seem hard.  Just by using the 3 listed tools, you can make your SEO perform better.  Continue to follow our blog and share the tips you learned here to get more out of your business.  Get out of the box and get some awesome!

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3 Ways to Take Advantage of Pinterest Suggestions

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1.       Make sure your boards are properly named.  Not based on what YOU call them, but how do people search for your product?  For example in real estate, most boards are named Real Estate or Living Rooms, etc.  Change the names to Redecorate Your Living Room or Affordable Homes in Grand Junction, Colorado. 

2.      #Hashtags on Pinterest are even more important now.  Make sure you hashtag every pin with appropriate tags.  Along with the hashtags don’t forget about the ever important Call To Action! Example :   #beautifulspaces  #hometrends  Call The Real Estate Rock Stars for your #beautifulspace  970-000-0000

3.      Get your blog/website ready for the traffic.  When was the last time you updated your blog or looked at your website?  As trends change, so should the functionality of your website.  With all the suggestions and traffic that can come your way are you ready?  Is your contact information up to date?  What does the look and feel of your website say about you?

For this and more help with Pinterest or your social media marketing, call us for a free consultation and see what #awesome looks like.

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Graph Search, 3 Ways to Prep Your Business

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#1. The number of people interacting with your page will be a huge factor with graph search. Get a strategy to get people talking about your page or products.

 

#2. Make sure your photos are tagged with your city, location, or business name. Geo location is huge with graph search.

 

#3. Make sure your business profile is complete and listed as the right type of business. This will help you show up as a relevant business when people are searching for your product.

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3 Instagram Video Marketing Tips

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instagram1.Make videos that will encourage the next step for more info.  For example show something that you are doing and end the video with you holding a sign that says to see the final product go to www.yourdomain.com

2.Make videos that are shareable.  Things that are funny, interesting or just plain awesome footage is shareable.  The audio should be interesting but it has to be visually appealing!!

3.Use your hashtags wisely.  Think about what people are searching for that might include your business.  Market your business to the right people by showing up in the right searches.

With Instagram launching video style options and the partnership with Facebook, video is no joke.  A good marketing strategy will have a combination of appealing video with a call to action, shareable content and show up in the right searches.  This is true for any marketing strategy, not just a social one.  With video ads coming to Facebook this summer, your small business can be competitive on a social level all while being cost effective.  For more information on a cost effective video strategy contact us for a free consultation.  gosynergymc.com/video

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3 Ways for Businesses to use Hashtags

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facebook hashtag


1. Discover the hashtags that will drive traffic to your page.  For example an auto dealer should tag post with #buyacar or #usedchevys

2. With the implementation of graph search and hashtags geolocation is everything!  Hashtag with your location!  #GJCO #Denver

3.  Don’t go crazy with the hastags.  Be strategic and think of how people will search for you.  What do people search for on FB?  What words do they use that pertain to your industry?  #Your #update #shouldn’t #look #like #this.

And of course if this all seems overwhelming!  Feel free to give us a call ~ We love this stuff!

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Party of one?

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You have a lot to do as a business owner, you wear many hats!  Sales, paying bills, answering phones, hiring, firing, and the list goes on and on.  Sometimes you feel like a party of one, but it’s no party being you right?  Getting help isn’t always easy to ask for.  You think I can do it all myself or I need to save money; I have to look at my bottom line.  While those things should be considered you should also consider that you are only one person.  No one person can do it all; everyone has to ask for help at some point.

Help comes at a price though, what is help worth to you?  What is your time valued at? Who exactly is affected when you don’t ask for help and try to do it all yourself?

First off you are affected~   Get help doing the things you aren’t good at or don’t want to do.  Trying to keep it all to yourself is a strategy for getting burned out quickly.  So you have a great big fat bank account and no time to utilize it because you are so busy working to try and do it all.  How can you be happy and be doing the best possible job when you are trying to do it all yourself just to save a buck?  There is something to be said for having a team of people around you that believe in you and your dreams.  When you get “burned out” and aren’t happy your work is affected and ultimately the customer experience is affected.

That leads me to how the customers are affected.  When you can’t ask for help and try to do it all they aren’t getting 100% of what you are great at.  They are getting 100% of what you have time for, even if that isn’t what you are great at.  What kind of experience does that leave the customer with?  The ball gets dropped, things get missed and the customer pays the ultimate price with a product that isn’t the best possible product or service you can provide.  So while you are thinking about the dollar signs in your eyes by trying to “save a buck to your bottom line” Think about the effect on the customer?  What do you think they are going to tell people about their experience with you?  That they got what you had time for, things were missed and they felt like they only got about 70% of what you are supposed to be great at?  Or will they say, the team really understood the details and paid close attention to my needs.  Will they tell people my deadline was met with plenty of time and I feel like I got a great value for the money I spend with them?

While it is very enticing to save on your bottom line and think that you can do it all yourself remember this ~ “The jack of all trades is the master of nothing” Do you want to be a jack of all trades or a master of something? Mastering something ensures a pay increase while doing it all ensures nothing but burn out and unhappy customers.  So swallow your pride, set greed aside and ask for help!

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Is Radio Effective?

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We often get asked our opinion on media in general but every once in a while people ask us what we think of a particular media.  Radio has been a big one lately.  We have gotten questions like “is radio effective? Should I do radio or TV?  What is the most effective way to utilize radio?”  I am sure as a business owner you have asked yourself those questions several times.
Using a multi-channel approach is always the best way to go.  That multi-channel could be a social channel and electronic media (TV, Radio) or an online strategy and print strategy together.  No matter what 2 or 3 you elected to use make sure they work together and complement each other.  More important than what you choose is what you say.  You can pay all the money in the world for a great schedule on every station out there, but if you aren’t relevant or interesting then it doesn’t matter what you are saying to whom.  

Your short answer to the above question “Is radio effective?” is yes it is!  Radio is still a very effective form of media.  Think about it, music is the thread of life that binds everyone together.  People like listening to music, what they don’t like hearing is your cheesy radio ad.  No one cares how long you have “been in business”, no one cares that you “have the best customer service” or “lowest prices” they care about their experience with you.  Are they going to be happy and have a positive experience with you and your brand?  Are they going to feel like they got a good value?  If you are pretty confident in those things they get the word out!  Blast it!  Tell people what they want to hear, not figuratively, but literally.  People want to hear why they should spend their hard earned dollars with you and not your competition.  So tell them the real reasons that matter to the consumer. Tell me that you are going to listen to me and understand my problem and treat it as though it is your own.  Tell me that you know I work hard for my dollar and you are going to make sure I get a great value.

Now here is where the multi-channel marketing can come in handy!  Tell me about my experience I can expect and then prove it to me on social media.  Tell me to go to your Facebook page and view others experiences with your business.  Then make sure you have your customers actively participate in leaving great reviews about your business after you deliver on your promise.  Now you have talked to me on the radio and you have connected with me on a social platform.  You have 2 touch points to make an impression on me.  If you have an effective message then a radio schedule makes sense.  So the question isn’t “Is radio effective?” it is “Is my message worth hearing?”  No matter how they hear it, if it is not worth listening to it is ineffective.

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What are you telling me?

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10 Years ago having a website was only for the “big” companies.  Today it is a non-negotiable in this market.  If you can’t be found online, you won’t be in business long.  If you are like most businesses, you realized this and have a website, but what are you really telling the customer?  Does your website look like a digital brochure or an online storefront?  Is it just a blog that you are trying to make a functional website or is it a true representation of who you are and the experience the customer can expect?  I have seen some amazing businesses that have a website I wouldn’t even bother putting on my business card.  The same thing can be said for the other way around, I have seen a mind blowing website that when I showed up to the business I didn’t get the service or product I was “promised” from the way the website looked.

The aesthetics of your website and the way it functions are two different things and you can’t confuse them.  You should know what your customer enjoys looking at and you should also know what they want to do on your site.  If your customers are sold by the visual of your product then you should have a lot of pictures.  If they are sold by product demonstration then you should have video demonstrating your product.  If they are sold on a service and your accolades or recommendations are what encourage them to do business with you then you should have plenty of testimonials.  

As far as the functionality of your website, what do you want customers to do when they are on there, or rather, what do customers want to use your website for.  Is it just informative, do they need to be able to shop and purchase online?  What about the ability to interact with others or yourself?  The habits your target customer has in your industry are going to be very insightful and helpful to make sure the online expectation is met.  Having a website is no longer enough, you have to be what I need when I need it and tell me what I want to hear.

Mobile is a whole other story!  The talk of mobile websites is on everyone’s lips right now, but do you really understand what the purpose of having one is?  When you are thinking about investing in a mobile website, do you understand how people will use it?  If you think they are going to spend hours looking into your pages and the content on a smart phone you are wrong.  Your mobile site can actually have different content on it and different search capabilities.  Make sure that you spend time with a web development company that understands your target consumer and how they will use your site, how it needs to look and how they will use it in a mobile capacity.

I think that most people understand they need to be saying something online, so they get a website.  Check!  Then they know they have to show up in search so they spend some money on that.  Check!  The next action isn’t really thought about as far as what will happen when someone actually makes it to my site?  Think about it and make sure you like what you are telling them.

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Take a good hard look; do you like what you see?

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This is often really hard for business owners to do.  There are several reasons why, the first being time.  How many owners take time out of their business to work on their business?  It is really hard to see things for what they are when you are in the thick of it every day.  You often only have a few minutes to put out whatever fire is burning the biggest at the moment and often times don’t take time to look back and learn from mistakes or much less, plan for success.  One of my favorite sayings is “Proper Planning Prevents Poor Performance” not quite sure who said it, but I agree with it so we will go with it.  The second reason I believe that business owners don’t really take a good hard look at their business is they are afraid of what they will see.  My husband co-owner and I are guilty of both of these things.  By not taking the time and being afraid of what we would see, our business quickly got out of hand, and not in a good way.

We were spending so much time on clients that didn’t appreciate everything we did for them and we weren’t making any money doing it.  We weren’t doing what we really loved any more, just doing what the clients asked because we felt like we couldn’t tell them “no”.  We also didn’t take time to really evaluate our business and the direction it was going to see if that was the right way to go.  We were just trying to keep up.  We found that when our passion for what we love got lost so did the quality of our work and our passion for our clients.  Sometimes it takes something else in your life to make you re-evaluate everything.  Ours was the birth of our son,

Carter on January 17th of this year.  He is nothing short of amazing and he really made us think, we don’t want to miss even one minute of this awesome thing we created and we have a workload from hell right now, so what do we do?  We started looking at every aspect of our business with a microscope.  Expenses, overhead, packages, partners, clients, you name it and we looked at it.   It was frightening!!
We found that we didn’t spend enough time doing what we preach which was take time out of your business to work on your business, so we made a commitment to practice what we preach.  (I have a feeling that will come in handy with this whole parenting thing)   We also found that we didn’t love what we were doing so we changed what we did.  We may lose some clients but we are now attracting the right kind of clients.  We looked at our products that we offered and if they weren’t fun and innovative, we removed it.  We also thought of some new and innovative ideas for our clients because they are with us because of our innovation and creativity so we better be innovative and creative dangit!  After taking the time and committing to a new process we have found a new passion and love for our business that hasn’t been there in a long time.  This passion has re-ignited things we let fall by the wayside and things that needed to change drastically.

So my question is this~ when was the last time you took a long hard look at your business?  Do you like what you see?  If not what is your plan to change it?  Don’t make decisions for your business based out of fear that only leads to misery.  Make the decision based on the passion you once had and the entrepreneurial spirit you have inside.  It is still there; you just have to take the time and not be afraid to look for it again.  When you find it don’t let it go ever again!

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