Category

Videos

Real Estate Videos. Which Is Best For You?

By Drone Videos, Home Tour, Real Estate Marketing, Real Estate Videos, Videos, Virtual Tour No Comments

Did you know that we provide multiple styles of Real Estate videos?

 

We always make an agent’s property look their best in our videos.

Things like bad lighting can take away from a video home tour’s impact.  We provide lighting to bring out the color and detail in every part of the home.  Our aerial video utilizes vivid color and clarity to show the home and surrounding scenery in a majestic way.  By using 4K video the viewer will experience the utmost in resolution for detailed viewing and be more engaged.

Synergy’s videos are made to be attention-grabbing videos that will captivate your audience and show your brand.

We do all the hard work so you can spend more time on what matters most for your clients.

Complete Video Home Tours

This shows the complete inside of the home as well as the outside.  Aerial (drone) shots are included in this video package.

Short Teaser Videos

This is a short video that only shows the homes’ features.  Not all rooms are shown.  Aerial shots are included in this video package.

Aerial/Drone Videos

Aerial videos are the only way to capture large properties! Aerial Videos show the property and surrounding scenery in a majestic way.

Interview Style Videos

A great way for viewers to get up close and personal with a Real Estate Agent or Builder. This showcases what they do and how they are different.

View more

Contact us today for your Custom Video!
970-639-9225

What is holding you back from a video marketing strategy?

By Uncategorized, Video Marketing, Videos No Comments

So we have to know, what is holding you back from a video marketing strategy?  Video marketing is one of the most effective marketing strategies that require proper planning and implementation. Before using video marketing to promote your business, there are several things that you need to do. Remember that you will be distributing the video even on social media platforms. Therefore the most important things about video marketing are to understand what you want to achieve and how you will achieve it. This means that you need to use sufficient time to plan before implementing.

 

The following are the most important questions that any business should ask itself before getting started with video marketing:

  1. What do you want to achieve with your video? This is definitely the most important question because it will give you a general guidance on how to go about video marketing. Write down exactly the goal you want to achieve for your business from the video marketing strategy. These goals are what will guide you in creating a video that will help in achieving them
  2. How will you create your video? You need to know if you will create the videos on your own or if you will hire professional services. This will depend on whether you have the necessary video recording equipment, expertise and crew. Quality of the videos created is very crucial
  3. How will you measure results obtained? It is very important to measure results obtained from your videos because it is the only way you will know whether you are achieving your goals or not. For example, if your goal was to increase the number of followers on social media through video marketing then you need to monitor the number of new followers.

For a complete review and a strategy that will produce visits to your website, call us for a video review and brainstorm session. Fill out our FREE consultation and get answers!

 

 

3 Ways To Make Killer Video

By Uncategorized, Video Marketing, Videos No Comments

3 Ways To Make Killer Video

With video engagement on the rise and marketing budgets on the decline it is important to look at where you can get the most bang for your buck.  Video is an extremely effective way to drive a message home, drive traffic to your website or Facebook page, or just increase awareness of your brand.  We encourage and incorporate video into each of our clients and they love it!  In fact, we just completed a project with a local mortgage loan officer’s website that we designed and incorporated video onto each page.  Not just video, but walk-out video where he is engaging you and talking directly to you.  Pretty slick!  Check it out here www.kylecanclose.com
I am going to give you 3 ways that you can make a killer video to accomplish whatever message you are trying to get across.
1.  Don’t go cheap!  Hire a professional with a good camera and lighting.  You are trying to come off professional and drive the value of your product or service home, so show the value by having a good quality video.  Flip videos are great for car dealers doing a walk around on a car, but not for someone sitting behind a desk or in their store talking about new product and services.  With so many HD screens (even on phones) you and your surroundings should look good!  You can usually find a production crew that will give you a break if you commit to several videos with them.
2.  Use graphics!  Incorporate your logo, website, phone number, twitter handle, whatever you can think of to use in the video whether on the bottom or at then end screen, but this is just another opportunity for people to contact you.  Don’t have your entire video be dancing graphics while you are talking, just incorporate them in any way you can.  It increases brand awareness and adds a level of professionalism you competition probably isn’t doing.
3.  Be human!  You shouldn’t worry about scripting the entire thing; people want to engage with people, not politicians.  Don’t sound like you are running for office in your video, sound like you are having a genuine conversation with your prospects or customers.  If you make a little blunder, keep going and keep eye contact with the camera.  I have seen so many videos that look like a 30 second political commercial and I just don’t get it.  Think about what your customers or potential customers want to hear from a real person they are talking to, not someone who is trying to sell them something.  Society has become so desensitized to the “Sham-wow” type selling that it just isn’t effective anymore.

I hope these help and you feel comfortable venturing into the world of video.  Stay tuned for my next blog about where to put these awesome videos you just filmed!  Till next time!

Synergy Marketing Consultants

6 Questions We Asked Our Videographer

By Uncategorized, Videos, Virtual Tour No Comments

6 Questions to Ask a Videographer was a great article posted by the much respected Inman News recently.  After reading it we felt pretty good about the service we were offering to realtors in our video department and we decided to have our resident video guru Joe Jones answer the questions that you are supposed to ask your videographer before doing a home tour.  Below are his answers with a link to our YouTube channel to check out his work!

 

Six questions we asked our videographer

1. What do you mean by “video”?

Having a video tour of a house and property means just that; using actual video.  Some consider video as having still photos put together with music and some animation of the photos.  However, this isn’t true video!  A real video tour means using actual video footage from a good quality video camera, not a smart phone.  Using real HD quality video footage replicates what it would actually be like to walk through the house and view the house from a human perspective.  Make sure your videographer and you have all this clear upfront before you begin.

2. What areas will you shoot?

A typical home video tour includes a home’s interior, exterior, other outside buildings, and whatever views might be available of the house, or from the house.  You can choose which rooms to include or not.  You should have the flexibility in choosing which parts of the house or property to include, or not include, without having to pay any additional costs.  If aerial footage is an option it can provide a great perspective for some of the outside video.

3. Who will shoot my video?

Make sure your video will be shot by a professional.  Someone that just acquired a decent camera and stabilizer may not provide the most dramatic footage that will capture the viewer’s attention.  The video tour production should be “cinematic” enough, to the viewer, to retain their attention throughout the entire video.  The video tour should be comprehensive enough to give the viewer the feeling that they are truly familiar with this home after watching the video.

Always ask for samples of the videographer’s work regarding home video tours.  Ask how long they’ve been doing home video tours and how long they’ve been doing video production.  Will they provide agent branding without extra charge?  Will they upload your video to a Youtube site and not charge extra?  Make sure they have a definitive price structure and give you this price upfront.

4. What’s your timeline?

Will your videographer be able to work with your timeline?  Once a home is ready to show you want to have your video done quickly.  Look for someone who can be available within a few days of when the home is ready.  When the house is staged and ready you don’t want to have to wait too long to have the video footage shot.  Companies that work a lot with real estate companies understand this and make every effort to accommodate. They should be able to provide a finished product within 72 hours of the actual filming.

5. What’s your cancellation policy?

Things happen that may cause the decision to cancel a shoot: bad weather, the homeowners not having the house ready, the owners changing their decision to sell, etc.  A videographer should make every effort to work with you on your circumstances.  Most videographers would want at least a 24 hour notification if a cancellation has to take place.  Some may charge a rebooking fee if the videographer arrives to see the property isn’t ready yet.

6. What else do you do?

You may want to consider other types of videos than just video home tours.  At some point you may want to produce videos for your website; a real estate team video, a bio, or even a commercial.  If you find a professional videographer who can do these other things it will make your entire marketing process much simpler by using one entity for all your video projects.  Also, there’s the process that develops from a client/videographer’s relationship that enables the videographer to understand what that particular agent expects.