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Virtual Tour

Hints & tips to help you future proof your real estate operation

By 3D Tour, Marketing, Matterport Tour, Real Estate Marketing, Virtual Tour No Comments

Everyone is talking about the ‘new normal’ in real estate but what does that actually mean?

“In the immediate future, technologies that reduce the need for human contact will be the clear winner; be they gesture-based building controls, platforms that eliminate the need for any human contact in real estate transactions, or technology that enables safety and social distancing on construction sites.” – Angelica Krystle Donati – a consumer tech journalist focusing on proptech & innovation in real estate and construction – published in Forbes in May 2020.

Everyone is talking about the ‘new normal’ in real estate but what does that actually mean? While no one can forecast what might happen next year, next month or even next week, we do know that real estate needs to become more digitally driven and ‘hands off’ in every aspect, as the above quote confirms.

If you’re starting to plan your real estate future, let Synergy help guide you to the new normal. You’ll be pleasantly surprised to learn that the many of the changes you can implement will improve your profit margin, help you close sales quicker and give you peace-of-mind with ways to future proof your business. Don’t miss out! Register today.

Is sight unseen the future of selling homes?

By Real Estate Videos, Virtual Tour No Comments

Learn how virtual tours are keeping real estate transactions moving forward

COVID-19 pandemic

During the COVID-19 pandemic, most industries have been unable to escape the urgent need to adapt services for an increasingly online world, and real estate, which has traditionally conducted business in-person and on-site, has certainly not been left untouched by this.

The industry has seen the majority of renting and selling processes either put on hold, moved online or proceed with added safety measures. But despite lockdowns and restrictions, many people still need to sell homes.

The industry has seen an incredible increase of virtual viewings that has led to growth in buying or renting without viewing the property or ‘sight unseen’.

Reserved Reluctance

Buying or renting ‘sight unseen’ has traditionally been viewed as risky. The industry has been reluctant to shift transactions online because many processes have required in-person interactions to secure a sale or lease.

Before the internet, Zoom, Facetime, and virtual tours, buying or renting ‘sight unseen’ was handled through photos of the property or having an agent representing the client to view properties on their behalf.

Technology has decreased buyers’ hesitancy, reflected by millennials who grew up with the internet. According to research conducted by real estate brokerage Redfin, millennial homebuyers are more likely to buy a home sight-unseen as compared to older buyers.

Risks + Benefits

One of the main risks for buying a property without seeing it is finding issues that are not obvious in photos or virtual tours - such as pests, traffic noises or infrastructure problems - which could result in agency lawsuits post-purchase.

Virtual tours have proven to drive higher offers and help sell homes faster. They give agents the opportunity to reach a wider audience by making virtual open houses available 24 hours a day to prospects living anywhere in the world. People can house hunt safely within the comfort of their own homes, limiting contact and minimizing risk in this current environment.

In addition, more prospects are able to walk through the home to see if it’s the right fit before requesting an in-person viewing, which frees up the agent to only show it to serious buyers. The seller appreciates less traffic in their home, especially now with social distancing restrictions. And, there is also a great environmental benefit due to the significant reduction in miles traveled to and from the property by both the agent and prospects, decreasing the amount of fuel burned and carbon emissions released.
The industry has seen the majority of renting and selling processes either put on hold, moved online or proceed with added safety measures. But despite lockdowns and restrictions, many people still need to sell homes.

The industry has seen an incredible increase of virtual viewings that has led to growth in buying or renting without viewing the property or ‘sight unseen’.

Real Estate Videos. Which Is Best For You?

By Drone Videos, Home Tour, Real Estate Marketing, Real Estate Videos, Videos, Virtual Tour No Comments

Did you know that we provide multiple styles of Real Estate videos?

 

We always make an agent’s property look their best in our videos.

Things like bad lighting can take away from a video home tour’s impact.  We provide lighting to bring out the color and detail in every part of the home.  Our aerial video utilizes vivid color and clarity to show the home and surrounding scenery in a majestic way.  By using 4K video the viewer will experience the utmost in resolution for detailed viewing and be more engaged.

Synergy’s videos are made to be attention-grabbing videos that will captivate your audience and show your brand.

We do all the hard work so you can spend more time on what matters most for your clients.

Complete Video Home Tours

This shows the complete inside of the home as well as the outside.  Aerial (drone) shots are included in this video package.

Short Teaser Videos

This is a short video that only shows the homes’ features.  Not all rooms are shown.  Aerial shots are included in this video package.

Aerial/Drone Videos

Aerial videos are the only way to capture large properties! Aerial Videos show the property and surrounding scenery in a majestic way.

Interview Style Videos

A great way for viewers to get up close and personal with a Real Estate Agent or Builder. This showcases what they do and how they are different.

View more

Contact us today for your Custom Video!
970-639-9225

How to Prepare Your Property for a Virtual Tour

By Market Your Home, Marketing, Real Estate Marketing, Virtual Tour No Comments


Pets

If you have pets, please find a comfortable and contained space for any dogs. It’s best if they are not in the house while the Matterport photographer is on the job. Large animals could knock the camera over and cause damage.  If you need to keep your pet in the house during this time, we ask that you keep them with you and out of the way of the photographer.


Personal Items

Please put away any personal items you do not want to be photographed as the camera will capture EVERYTHING. Consider – family photos (if you’d like them to remain private), prescription bottles, important paperwork, jewelry, or artwork. The photographer will need to go in every nook of the house, so you have to conceal items if you’d like them to not be picked up on the camera.

Cleaning and Staging

Please clean and stage all rooms and hallways in your house. Please make sure dishes are clean and put away, blinds and drapes are open, beds are neatly made, and laundry is not visible.

 

Lights/Fans

Please turn on every light and turn off fans in your house for the photographer.

 

Limit the Number of People at Home

If at all possible, it is best if the photographer can be alone in the house to create the 3D tour. Every 30 seconds or so, the photographer moves the camera and has to hide out of the way so that the 360 degree camera can scan the room. Depending on the size of the home, this will be done around 75-200 times. It becomes difficult when the photographer has to make sure others are hiding as well. We realize you may need to be there and of course we will work out a plan to accommodate your needs!

Contact us today for your Virtual Tour!  970-639-9225

 

6 Questions We Asked Our Videographer

By Uncategorized, Videos, Virtual Tour No Comments

6 Questions to Ask a Videographer was a great article posted by the much respected Inman News recently.  After reading it we felt pretty good about the service we were offering to realtors in our video department and we decided to have our resident video guru Joe Jones answer the questions that you are supposed to ask your videographer before doing a home tour.  Below are his answers with a link to our YouTube channel to check out his work!

 

Six questions we asked our videographer

1. What do you mean by “video”?

Having a video tour of a house and property means just that; using actual video.  Some consider video as having still photos put together with music and some animation of the photos.  However, this isn’t true video!  A real video tour means using actual video footage from a good quality video camera, not a smart phone.  Using real HD quality video footage replicates what it would actually be like to walk through the house and view the house from a human perspective.  Make sure your videographer and you have all this clear upfront before you begin.

2. What areas will you shoot?

A typical home video tour includes a home’s interior, exterior, other outside buildings, and whatever views might be available of the house, or from the house.  You can choose which rooms to include or not.  You should have the flexibility in choosing which parts of the house or property to include, or not include, without having to pay any additional costs.  If aerial footage is an option it can provide a great perspective for some of the outside video.

3. Who will shoot my video?

Make sure your video will be shot by a professional.  Someone that just acquired a decent camera and stabilizer may not provide the most dramatic footage that will capture the viewer’s attention.  The video tour production should be “cinematic” enough, to the viewer, to retain their attention throughout the entire video.  The video tour should be comprehensive enough to give the viewer the feeling that they are truly familiar with this home after watching the video.

Always ask for samples of the videographer’s work regarding home video tours.  Ask how long they’ve been doing home video tours and how long they’ve been doing video production.  Will they provide agent branding without extra charge?  Will they upload your video to a Youtube site and not charge extra?  Make sure they have a definitive price structure and give you this price upfront.

4. What’s your timeline?

Will your videographer be able to work with your timeline?  Once a home is ready to show you want to have your video done quickly.  Look for someone who can be available within a few days of when the home is ready.  When the house is staged and ready you don’t want to have to wait too long to have the video footage shot.  Companies that work a lot with real estate companies understand this and make every effort to accommodate. They should be able to provide a finished product within 72 hours of the actual filming.

5. What’s your cancellation policy?

Things happen that may cause the decision to cancel a shoot: bad weather, the homeowners not having the house ready, the owners changing their decision to sell, etc.  A videographer should make every effort to work with you on your circumstances.  Most videographers would want at least a 24 hour notification if a cancellation has to take place.  Some may charge a rebooking fee if the videographer arrives to see the property isn’t ready yet.

6. What else do you do?

You may want to consider other types of videos than just video home tours.  At some point you may want to produce videos for your website; a real estate team video, a bio, or even a commercial.  If you find a professional videographer who can do these other things it will make your entire marketing process much simpler by using one entity for all your video projects.  Also, there’s the process that develops from a client/videographer’s relationship that enables the videographer to understand what that particular agent expects.