How important is local search? So important that without it you are pretty much guaranteed to go under. Some of the most common questions we get regarding the how important is local search are:
Is having a Google Plus page enough?
Is having a YouTube channel enough?
I have a website, isn’t that enough?
Why does my competitor pull up when I Google My Business?
Being located in Grand Junction Colorado could be a good thing and a bad thing for us. From a local search perspective we show up great, from a national perspective we show up great as well. That is because we have spent a lot of time and energy focusing locally on the areas we wanted to expand in and nationally i different areas. The local search has played a huge role in our rise in local business, of course in the areas we want to grow locally.
How did we do it?
We have always paid attention to the search engines and how people search. Updates from Google, Bing and Yahoo will follow the trends of how the general public searches and over the years more and more people are including specific locations. However if your site isn’t keyworded, and constantly SEO with the locations then you are going to have a harder time showing up.
We were early adopters of Google Plus, Google My Business, and Google Maps. This has helped us in the local search more than anything. Many businesses don’t understand the difference between the 3 and they don’t know if they are on all of them if any. Simply put, you need to be there, if you aren’t get a professional to help you figure it out.
One simple way to discover if you are listed correctly is to go to www.gybo.com and see if you are there, and are you there correctly? A really simple way to make sure that all your listings are correct is to use a service like Moz Local and get all your information correct in one spot and they take care of the rest. The last tip to make sure you are showing up in local search is to make sure that you are listed on Yelp. Even if you aren’t a restaurant, you need to be on Yelp. Why? Because 90% of search results will return a local Yelp listing. If you aren’t there, your competitor probably is.
Search Engine Marketing is Overwhelming
We know that all this terminology and other stuff is not really your cup of tea. That is why we provide services to help you through this. It isn’t hard, but it does take time. Did you hear that? You can do this yourself! I know there are those that won’t, so we will. If you are overwhelmed by your search engine marketing or lack thereof call us, let’s chat!