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Digital Marketing Archives - Synergy Marketing Consultants

How Important Is Local Search

How Important Is Local Search?

By Business, Business Services, Consultation, Promote Your Business, SEO, Strategy, Successful Marketing No Comments

How important is local search?  So important that without it you are pretty much guaranteed to go under.  Some of the most common questions we get regarding the how important is local search are:

Is having a Google Plus page enough?

Is having a YouTube channel enough?

I have a website, isn’t that enough?

Why does my competitor pull up when I Google My Business?

How Important Is Local Search

Being located in Grand Junction Colorado could be a good thing and a bad thing for us.  From a local search perspective we show up great, from a national perspective we show up great as well.  That is because we have spent a lot of time and energy focusing locally on the areas we wanted to expand in and nationally i different areas. The local search has played a huge role in our rise in local business, of course in the areas we want to grow locally.

How did we do it?

We have always paid attention to the search engines and how people search.  Updates from Google, Bing and Yahoo will follow the trends of how the general public searches and over the years more and more people are including specific locations.  However if your site isn’t keyworded, and constantly SEO with the locations then you are going to have a harder time showing up.

We were early adopters of Google Plus, Google My Business, and Google Maps. This has helped us in the local search more than anything.  Many businesses don’t understand the difference between the 3 and they don’t know if they are on all of them if any.  Simply put, you need to be there, if you aren’t get a professional to help you figure it out.

One simple way to discover if you are listed correctly is to go to www.gybo.com and see if you are there, and are you there correctly?  A really simple way to make sure that all your listings are correct is to use a service like Moz Local and get all your information correct in one spot and they take care of the rest.  The last tip to make sure you are showing up in local search is to make sure that you are listed on Yelp. Even if you aren’t a restaurant, you need to be on Yelp.  Why?  Because 90% of search results will return a local Yelp listing.  If you aren’t there, your competitor probably is.

Search Engine Marketing is Overwhelming

We know that all this terminology and other stuff is not really your cup of tea.  That is why we provide services to help you through this.  It isn’t hard, but it does take time.  Did you hear that?  You can do this yourself!  I know there are those that won’t, so we will.  If you are overwhelmed by your search engine marketing or lack thereof call us, let’s chat!

Is Social Media Really That Easy?

By Facebook, Social Media No Comments

Is social media really that easy?  In short, NO!  There is nothing easy about it.  It takes time, preparation, strategy, time, education, time, software, time and above all time.  Are you seeing a common thread here?  We get asked at least once a week “Why can’t I just have my neighbors kid do it, or the receptionist or (insert random person here) do it?, It doesn’t seem that hard.”  REALLY?  You think that is what successful brands and businesses did, let a random person who is good on the computer or mobile phone handle their brand in the online space? No, no they didn’t.

My simple answer is “You can absolutely have (insert random person here) do it, and it will look like they are doing it too.  So if that is ok with you, it’s ok with me”  The expanded answer is this: Quit being so lazy with your social media marketing or any marketing for that matter.  This is your brand people!  This is your dream, your vision, your income, your responsibility, your livelihood.  The lack of importance placed on social media and digital media still blows my mind as we enter 2015. The amount of time that it takes to be in the digital space effectively is nothing to overlook.  So when people ask, where is the ROI with doing business with you guys the answer is kind of obvious.  You don’t have the time to do it right, so you don’t have to do it. That is some ROI.  Of course there is always additional ways to show the return on investing in your social media, but the time you save is a simple way to look at it.

I recently found a great infographic from The Whole Brain Group that is just a small sample of a checklist you could use to make sure you are effective on social media.  As you look at this small portion of what social media is really all about ask yourself, do you really have time for this?  And if you don’t why on earth would you trust this amount of work and this representation of your brand to (insert random person here)?  After looking at this infographic and your head is spinning, give us a call, we will unwind you and get your social media under control.

WBG_Infographic_Social_Media_Checklist_V3_FIN

The impact of social media over several businesses

By Business, Facebook, Social Media, Strategy No Comments

The truth is that there are many marketing strategies, one being more successful than the other. This means that you have multiple ways to promote your business in order to succeed. As you can see, it is easy to promote your business, and yet you need to act carefully. If you want to have a truly successful business you should think about using social media as well as possible, finding a way that actually fits your overall marketing strategy. Nowadays there are many people who have used social media in order to promote their business, being able to succeed. Following their example you can easily find success, being able to raise above your competition.

Everyone knows that social media plays an important role in the evolution of any businesses, but the truth is that each individual is responsible for this evolution, and therefore social media has only a partial influence with this process. Therefore the impact of social media over a business depends in some way on the business owner’s activity, and not only in using social media in a random way. The truth is that there are many businesses that have used social media, failing at the end because they did not know how to use it properly. Therefore, if you are in the situation when you need social media marketing in order to save your business, you should really think about using it properly.

As you well know, social media websites play an essential role in the marketing strategies, having a great influence on the branding process. Therefore, it is no wonder that there is an increasing number of businesses that have decided to use social media for this purpose. For instance, there are many startups that are using social media, some of them without even knowing what to do. Therefore they create a Facebook account hoping that this will do the trick.

Since social media websites are very important in the development of a business, there has been conducted some research concerning this subject. It has been found that a great amount of the businesses that were using this marketing strategy have managed to develop in a considerable way, and therefore nowadays every business has a website where one can find several social media websites attached. In this way the customers are able to find all the information they need.

Now that you know the true importance of social media marketing and its influence over any business, it is time to start using it. This is not a difficult process and therefore you should get it right. However, if you feel that you need help you should hire someone professional who can handle the situation. No matter how you will use social media, the important thing is to keep using it for a long time, reaching your target audience. In this way you will be able to attract more customers, having the power to increase your overall profit.

The importance of social media marketing

By Facebook, Marketing, Social Media No Comments

Social media plays an important role in many fields, and marketing is one of them. As you well know marketing is essential in the life of any business, and therefore every business owner should be aware about its importance. Therefore, if you own a business you should know that marketing is the only field that with decide whether you will succeed or not. The truth is that there are many people who believe that if they have an innovative product they have already succeeded. However, the history is full with situations when a product that has been invented hundreds of years before has managed to become popular only after the right marketing strategy has come around.

Marketing is a field that adapts according to the personal needs of a company, but also to the times in which it has been used. Therefore, you should pay attention to any marketing strategy you are going to use. For instance, even if the television commercials are important, they are no longer effective in the case of new products. This means that you need to think about all the ways you can create an amazing marketing strategy that might actually help you.

Social marketing has developed right after the apparition of the social media websites such as Facebook, Twitter, Instagram or LinkedIn. Since all these websites are very popular all around the world, they have managed to become the perfect marketing tool, being able to prove that marketing is indeed an adaptive science. Even if social media marketing is only at the beginning, the truth is that it managed to become very important, especially when it is used in a proper manner.

The influence of social media upon the present society is very important, and therefore it should not be ignored. Right now there are many people who are using Facebook for instance in order to promote their products or services. If you look carefully you will see that all the main websites of a certain business have attached all the social media links that may entertain them in a great way. The main principle of social media marketing is to promote the products or the services in an entertaining and informative manner that will attract the attention of the target audience, which is spending its time visiting these social media websites. On the other hand, social media marketing also promotes the publication of valuable content that is able to engage the user in the best way possible.

As you can see, social media marketing is very important, and therefore it should be taken into account. Now that you have all this information concerning social media marketing you should know that this is the cheapest form of marketing, and at the same time it is also the most successful marketing strategy. Thus, you should definitely use it in order to attract a greater amount of possible customers. Social media marketing represents the future of the marketing strategies.

The Worst Marketing Advice Ever!

By Marketing No Comments

Bad advice is usually preceded by fateful or terrible happenings, whether in life or business. Instead of ignoring such advice, people and businesses spend so much time trying to counteract their effects. So, why follow a bad advice when you can ignore it? Here are some of the worst marketing advice ever.

Black Dog Education, Meg, “If you build it, they will come.”

Kate Donlon, “You have no competitors for your ‘unique’ product or service.”

Shareena Ali, “You do not have to ask people what they want.”

Amanda Brandon, “If we make a brochure, we’ll increase sales.”

Abnormal Marketing, “If you just advertise, you will get customers.”

Cathy McKay, “I’m too busy with project work, so there is no need to market.”

Doug Sherwood, “I can get you to page one on Google… that’s all you need.”

Ann Swanson, “Just have the intern do it.”

Marketing Sutra, “A/B testing can wait.”

Steve McNamara, “Join Share A Sale’… an affiliate program that costs a lot of money and delivers a lot of spam ‘coupon’ sites.”

Patrick Ifonge, “We are going to do the same things as our competitors, but we will do it better.”

Signs by Tomorrow, “Let us go through and delete all bad reviews on social sites for you…”

Nameer Khan, “Develop the business and if they are interested THEN we will send them the proposal.”

Adam Kleinberg, “ Had a client who hired us to do a logo, and then wanted us to put five icons into the logo.”

 

Do you have a piece of marketing advice you received that you look back and think what the heck?  If so, comment below with yours, we would love to hear!

3 Ways to Completely Revamp Your Social Media

By Marketing, Social Media No Comments

Define the Role of Social Media in your Marketing Campaigns

It is essential to determine the role social media platforms will play in your campaigns before even signing up for an account with any social network. Social media can be used to enhance a firm’s digital image, attract and generate leads, build customer loyalty and engage them, or even position a brand as a leader that is very thoughtful through the creation of curated and compelling content.

They can also be used to build and develop relationships or connections by a firm’s salesperson, support and communicate the process of sales to the relevant parties, and even optimize the sales idea through the utilization of the resources, tools and consultants offered by the social media sites.

Determining the needs of clients, and finding out opportunities existing in the market can be found out through social media market research. Moreover, social sites are a perfect tool for businesses to learn and get to know their target market.

What are Your Social Media Objectives?

It is also essential to come up with an objective for your social media use or campaigns. For instance, the quality and quantity of shares, follows and referral links either on social media or a firm’s site can be used to attain its objective of building an awareness of being a thoughtful leader. Lead generation, building of client loyalty and increasing of revenue are some great examples of social media objectives a firm can adopt.

Social Media Channel to Adopt

There are several social media websites on the internet to choose from, ranging from LinkedIn, Twitter, Facebook and Pinterest to Google + and Instagram, among others. The social media site to be chosen depends on a firm’s specific audience or target market. For instance, LinkedIn is perfect for sales representatives working for a B2B firm trying to build new connections and relationships, Twitter for businesses looking for a large following, Pinterest for visual niches like wedding photographies and food, while Google + is perfect for user engagement, communication in real time (via the site’s robust toolkit) or even optimization of interactivity.

24 Hours to a Better Mobile Strategy

By Mobile Websites, Uncategorized, web design No Comments

Mobile technology has changed human behavior in a very short time like no other. A mobile strategy is imperative. Today, the mobile is the number one platform used by businesses to communicate with their customers; what makes this possible is the fact that more than 91% of mobile users keep their devices within reach all the time. The apps are also following close to mobile strategy and by 2020, cars, assisted living, medical or clinical remote monitoring, pay as you drive insurance as well as building and home security are expected to be connected.

Mobile strategies help businesses to inform, engage and even create new opportunities with their partners, clients and workers. According to a study carried out by mobile enterprises by the IBM Business Value Institute, more than 90% firms based globally are planning to either improve or sustain their mobile technology investments for at least the next one year. Apart from investing in mobile technologies, it takes work and effort to be a mobile leader.

According to the same study, firms with mobile strategies that are well defined are less than half of all existing firms globally. When planning to implement mobile strategies in your company, here are the 3 main areas in IT and business to give the first priority.

Data Insight Transformation

Volumes of data are generated by mobile phone users on a daily basis and thus producing business insights that are not just valuable, but also renewable. On the path to becoming mobile leaders, firms should develop interoperable systems, share information across devices and systems in addition to leveraging APIs for data sourced either via cloud services or externally.

Future mobile data accessibility, insights and analysis will enable businesses to interact better with clients and unlock new opportunities. Executive supply chain and inventory decision making processes in real time is eased and made less complex through interactive and transactional mobile data insights.

Mature mobile strategies feature data that are based on sensors and machines. When coupled with contextual data and preferences of users, businesses will be able to make great offers to retailers, clients and other service providers in real time. With these capabilities that are advanced, businesses gain the power to find employees that match the demands of their clients effectively and even track their shopping patterns. As a result, data and insights of mobile devices help businesses realize enhanced user experiences and retailers get to find new business models and streams of revenue.

The Art of Mobile Design

The art of mobile design entails an improved and customized user experience, not just tailoring of desktop apps for access through mobile gadgets. App developers create programs for accomplishing specific tasks, adapting them for interaction-based data presentation and defining or differentiating experiences of users through the integration of audio and touch into the apps. By comprehending the business processes to be interactive and engaging to users, the art of mobile design or development of apps should be based on user experience, functionality and design cognition, in addition to being iterative and very fast.

Security

The fact that mobile strategies have evolved to become interactive and transactional makes them very risky, especially if outside parties, like clients and partners, are involved. Therefore, there is a need to secure mobile devices, data, applications as well as the networks they are linked to. Enterprise and personal data should always be separated for the protection of information that is confidential and sensitive. Guidelines and policies should be put in place to help protect mobile devices and information stored or transmitted through them. Just like any other business asset, mobile devices should be managed well and workers offered mobile experiences tailored to meet their specific roles in the firm.

The Future

Becoming a mobile leader involves continual mobile strategy evolution to cater for new security threats, new designs as well as data. And, firms with the ability to utilize network, mobile and user generated data can effectively compete in the fast-paced tech-savvy global market.